Healthy Drinking to Spur Bubble Tea Market Demand through 2030, Future Market Insights

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Aug 12, 2020, 10:30 ET

DUBAI, U.A.E., Aug. 12, 2020 /PRNewswire/ -- The bubble tea market is expected to rise at a year-on-year growth rate of 8% from 2020-2030, opines Future Market Insights in its recent report.

Nowadays, consumers are exhibiting alacrity in experimenting with different foods and beverages. Bubble tea has been gaining tremendous popularity in this respect, particularly among the millennials. Bubble tea combines consumers' gustatory senses with wellness concerns to provide a tasty and healthy beverage option. Consumers are naturally attracted to immunity-boosting products.

Due to this rising wellness trend, leading manufacturers in the bubble tea market are pushing forward to introduce low-fat content and calorie free content taglines in their advertising campaigns, enabling them to capture a large customer base. Furthermore, the consumption of tea as a nootropic beverage will accelerate growth prospects.

"Increasing demand for indulging sensory experiences combined with rising health concerns is prompting vendors to introduce exotic-flavored and nutritionally-rich bubble tea flavors in the market," says the FMI analyst.

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Key Takeaways from FMI's Bubble Tea Market Report

The bubble tea market shall surpass US$ 2 Bn by 2020-end
Black tea segment shall hold dominance, attributed to the multifarious health benefits offered by it
However, green tea is acquiring major traction due to the presence of cancer-fighting antioxidants
Rising preference for exotic flavors is catapulting the sales of flavored bubble tea across all regions
Asia to remain the vanguard of the global bubble tea market

Bubble Tea Market- Key Trends

Despite intense competition, the bubble tea market offers scope for differentiation, attributed to consumers' dynamic taste preferences
Affordable pricing is attracting a larger customer base, particularly in emerging economies
Manipulation of flavor, sugar & preservatives compositions has helped manufacturers penetrate the market more effectively
However, availability of substitute beverages such as coffee shall impede growth prospects

Bubble Tea Market- Region-wise Analysis

East Asia is the dominant bubble tea market, with Taiwan emerging as the main powerhouse
Thailand is the 2^nd most lucrative market, with an average consumption of 6 cups per person as of 2019
Europe to acquire major momentum, with the U.K, Italy & Germany pivoting most of the demand

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Bubble Tea Market- Competitive Landscape

Future Market Insights' analysis on the bubble tea market reveals that the market is highly competitive, characterized by a plethora of vendors. Some of these include Woop Bubble Tea, Boise Boba, Tapioca Express Inc., VIVI BUBBLE TEA, 8tea5, Ten Ren Tea Inc., Kung Fu Tea, Quickly Corporation and Lollicup USA Inc.

These players are always exploring opportunities to expand their operations by virtue of product launches and forays into untapped regions. For instance, in March 2019, 8tea5 inaugurated its newest store in Liege, Belgium.

In July 2020, Kung Fu Tea introduced Spillin' Tea. This tea is a special preparation which will be available only on Thursdays via its online Instagram page. The company runs its business via an online application on which customers can place their orders and avail delivery from their nearest store.

On a similar plane, VIVI BUBBLE TEA concentrates on providing highly innovative and unique products with flavors such as strawberry, grape and passion fruit.

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Bubble Tea Market Taxonomy

Product

Milk Tea
Black Tea
Green Tea
Oolong Tea
Earl Grey Tea

Flavor

Flavored

Jasmine
Nut-flavored
Berries
Chocolate
Fruit
Honey
Ginger
Caramel
Vanilla

Unflavored

Region/Country

North America

U.S
Canada

Latin America

Brazil
Mexico
Rest of Latin America

Europe

EU-5
Russia
Rest of Europe

East Asia

China
Japan
South Korea
Rest of East Asia

South Asia & Pacific

India
Thailand
Indonesia
Malaysia
Rest of South Asia & Pacific

Middle East & Africa

GCC
South Africa
North Africa
Rest of MEA

Get Valuable Insights into Bubble Tea Market

Future Market Insights, in its new report, presents an unbiased analysis of the global bubble tea market, covering historical demand data and forecast figures for the period between 2020 and 2030. The study divulges compelling insights into growth witnessed in the market. The report incorporates a detailed analysis based on two major segments across six major geographies. The report divulges both qualitative and quantitative insights, enabling stakeholders to formulate business expansion policies accordingly.

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About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centers in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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