Healthy Directions Launches New Blood Sugar Educational Web Site, Announces National Sugar-Free Challenge

BETHESDA, Md., Nov. 1, 2017 /PRNewswire/ -- Healthy Directions, a direct-to-consumer nutritional supplement and personal care company, health content publisher and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ, NM: HELE), today announced the launch of a new health content site called www.bloodsugarnetwork.info that is focused on educational content about blood sugar and diabetes from a wide variety of health experts. In conjunction with the site launch, they are also initiating a national 10-day, sugar-free challenge beginning in November to support National Diabetes Month.

Healthy Directions has its roots in educational publishing, but this is the first time the company has launched a digital, content-only vehicle that features articles, advice, scientific papers, and insights from a wide variety of health experts and doctors, including Dr. Julian Whitaker, Dr. Stephen Sinatra, Dr. David Williams, and Dr. Spencer Nadolsky, as well as a scientist, a yogi, and a registered dietician.

"With more than 100 million Americans affected by elevated blood sugar, education is so important in the fight against this growing national problem. And we need to take a holistic approach," said Ben Teicher, President of Healthy Directions. "We will continue to build our stable of experts to meet our goal of becoming the premier source for unbiased information about natural ways to manage blood sugar and other key health markers."

The site includes articles, infographics, an interactive quiz to test people's knowledge of diabetes and blood sugar, educational videos, and downloadable white papers. In parallel, Healthy Directions is also launching a 10-day sugar-free challenge with its employees and customers to help reduce sugar consumption as a first step to managing blood sugar. The campaign, "Don't Sugarcoat It," will launch across multiple vehicles and be featured prominently in social media.

Sugar consumption in America has reached dangerous levels and is having an adverse effect on our national health. Americans, on average, currently consume more than 150 pounds of sugar a year each, a level considered dangerous and partly responsible for growing national obesity and diabetes epidemics.

For more information about the "Don't Sugarcoat It" campaign, visit www.bloodsugarnetwork.info  and download a free information kit.

About Healthy Directions
Healthy Directions is dedicated to helping people lead healthier, happier lives by providing expert guidance and superior-quality nutritional supplements and other products from America's most knowledgeable and highly respected integrative and alternative health doctors.

SOURCE Healthy Directions

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http://www.healthydirections.com