HealthPrize Technologies' CEO To Speak At Bloomberg Healthcare Innovations Conference

NEW YORK, Sept. 26, 2012 /PRNewswire/ -- HealthPrize Technologies announced today that Tom Kottler, CEO and Co-founder, will be speaking at the Bloomberg Healthcare Innovations Conference on Tuesday, October 2 in New York City.  His presentation will detail how medication non-adherence is a critical health behavior that needs to be modified if healthcare costs are to be reduced and health outcomes improved.  Mr. Kottler will introduce a panel titled, "Innovation in Changing Patient Behaviors," which includes senior executives from GE, Express Scripts and IMS Health.

The full-day Conference at Bloomberg's Headquarters will convene financial professionals investing in healthcare and executives from relevant sectors such as pharmaceuticals, medical devices, and healthcare IT.

"I am honored to be one of only two emerging growth company CEOs invited to speak on the agenda.  This conference brings together innovators across the healthcare spectrum, and I am looking forward to being a part of this important conversation," said Tom Kottler, CEO of HealthPrize Technologies.  "Improving medication adherence has recently been recognized by all major healthcare constituencies, including CMS, as a critical factor if we are to bring healthcare costs under control.  HealthPrize is focused on this problem and committed to using innovation and new thinking to solve the problem."

Among other topics, speakers will discuss the impending impact of the Supreme Court's decision on the Affordable Care Act, bringing participants up-to-date on legislative and regulatory activity since the court's ruling and how those actions, along with the November elections, are likely to impact key healthcare sectors in 2013 and beyond.  Additionally, experts will discuss the best way to generate returns through your healthcare investment portfolio, how Big Pharma is adapting in a cost-conscious environment, and the latest innovations in medical devices and health care information technology.

This Conference is sponsored by AstraZeneca, Hill + Knowlton Strategies and IMS.

For more information on the program and speakers, please visit: http://www.bloomberglink.com/healthcare. The hashtag for this event is #BBhealthcare.

About HealthPrize Technologies

HealthPrize Technologies provides an innovative approach to addressing the problem of medication non-adherence with an online and mobile-based program that is fun, educational and rewarding.  Patients are engaged and motivated by the HealthPrize system which utilizes gaming dynamics, behavioral economics and proven concepts from consumer marketing to engage and educate patients so they start and stay on prescribed medications.  For more information, please visit www.healthprize.com.

Bringing the power of Bloomberg to the executive conference business, Bloomberg LINK produces invitation-only, in-person gatherings that combine world-class editorial programming with peer-to-peer networking amongst the who's who in influential communities.  In this environment, participants engage in open discussions that lead to learning from each other's expertise and experience. For more information, please visit www.bloomberglink.com.

SOURCE HealthPrize Technologies