HealthMetrix Research Selects Outstanding Medicare Advantage Websites for 2014 MedicareWebWatch Certification

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Feb 10, 2014, 01:00 ET

COLUMBUS, Ohio, Feb. 10, 2014 /PRNewswire/ -- HealthMetrix Research Inc., an independent research firm, announces the selection of 14 Medicare Advantage plan websites for MedicareWebWatch certification. MedicareWebWatch certification recognizes excellence in Medicare plan website content, member connectivity, design and privacy assurance. Six "benchmark" websites and 8 "distinguished" websites were selected from 137 Medicare Advantage websites after comprehensive site reviews. In addition, HealthMetrix Research recognizes six websites for achieving highest "accessibility" scores. These sites offer the latest user-friendly technology to allow disabled visitors to fully access website content.

According to HealthMetrix Research Inc. president Alan Mittermaier, "Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests. These organizations chosen for MedicareWebWatch certification have demonstrated a significant resource commitment towards maximizing the relevance and readiness of their Medicare Advantage websites. HealthMetrix Research is pleased to recognize their preparedness especially as beneficiaries encounter ongoing changes to the Medicare Advantage program."

MedicareWebWatch certification is based on HealthMetrix Research's mapping methodology that weighs 50 website features related to: plan-specific content; external content resources; member connectivity; design and navigation; privacy assurance. Certification details are available at www.MedicareWebWatch.com. HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products.

Contact: Alan Mittermaier 614-236-8345

MedicareWebWatch Benchmark Websites

Aetna	Priority Health
Horizon Blue Cross Blue Shield	Rocky Mountain Health Plan
Kaiser Permanente	Tufts Health Plan

MedicareWebWatch Distinguished Websites

AvMed	Florida Blue
Blue Cross Blue Shield of Minnesota	HealthPartners
EmblemHealth	HMSA Blue Cross Blue Shield
Excellus Blue Cross Blue Shield	MVP Health Plan