HealthMetrix Research Selects Best-of-Breed Medicare Advantage Websites for 2016 MedicareWebWatch National Certification

COLUMBUS, Ohio, Feb. 22, 2016 /PRNewswire/ -- HealthMetrix Research Inc., an independent research firm, announces the selection of 35 Medicare Advantage plan websites for MedicareWebWatch national certification.  MedicareWebWatch national certification recognizes excellence in Medicare plan website content, member connectivity, design and transparency.  Ten "benchmark" websites and 25 "distinguished" websites were selected from 156 Medicare Advantage websites after comprehensive site reviews. 

Among the 2016 certified websites, four are recognized also for achieving highest accessibility scores.  These sites offer the latest user-friendly technology to allow disabled visitors to fully access website content.  Another five websites are noted for greatest transparency related to advanced content and privacy disclosure.  

According to HealthMetrix Research Inc. president Alan Mittermaier, "These best-of-breed websites demonstrate their growing value as an asset for Medicare Advantage plans to achieve enrollment and customer satisfaction goals.  Providing a high-value, positive website experience that engages plan members and caregivers will also deliver return on investment in the long-term.  HealthMetrix Research is pleased to recognize these organizations for their forward-looking commitment to website excellence."           

MedicareWebWatch national certification is based on HealthMetrix Research's mapping methodology that weighs 50 website features related to:  plan-specific content; external content resources; member connectivity; design and navigation; transparency and privacy disclosure.  Certification details are available at www.MedicareWebWatch.com.  HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products. 

www.MedicareWebWatch.com

Contact:   Alan Mittermaier   614-236-8345 

SOURCE HealthMetrix Research Inc.

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http://www.medicarewebwatch.com