Healthline.com Ranks as #2 Health Website for First Time

NEW YORK, Oct. 27, 2016 /PRNewswire/ -- Healthline Media announced that Healthline.com is now the 2^nd largest health information domain in the digital population and is the fastest growing of the Top 5 health information domains on a year over year basis – according to a ranking of top health domains based on comScore's September 2016 report.* This is the first time that Healthline.com, which provides health and wellness information and support each month to more than 50 million people globally, has reached the #2 spot.

This achievement comes on the heels of its first appearance in the #3 spot this August.

With 26,407,000 unique visitors in September, Healthline.com is second behind WebMD.com and it ranks #1 in growth among the top five health domains. Healthline.com's traffic jumped 20 percent from September 2015 to September 2016, up nearly 4.5 million unique visitors, advancing it from #4 to #2. During the same period, WebMD reported double digit drops in traffic, according to comScore Media Metrix/US only/September 2016.

Healthline Media CEO David Kopp attributes the continued traffic growth to the site's focus on consumers' needs. "We focus our entire editorial effort on helping people find better, more empowering and more empathetic content," he emphasized. "We strive to meet our users' diverse needs, whether they are looking for the latest news on a health condition, researching a medication, joining the conversation in one of our communities or are interested in tips on living a healthier lifestyle," Kopp said.

The latest comScore report also revealed that the overwhelming majority of Healthline.com users get their information on the go with 19,631,000 of the site's visitors – 74 percent – viewing Healthline.com content exclusively from a mobile device. That's a 24 percent leap year over year.

Healthline's deep and trusted relationships with health information seekers was further demonstrated by ranking as the #1 health site for delivering advertising performance based on 14 independent studies –  according to Healthline campaign performance analytics reports from January through August 2016.** The studies measured advertising campaign performance against other health sites.  Healthline.com delivered top metrics for both audience quality and cost effectiveness.  

Healthline owns and operates medicalnewstoday.com and has advertising relationships with Drugs.com and Livestrong.com in order to offer health marketers industry-leading reach to health seekers.

About Healthline
The fastest growing health information brand reaching 50 million people monthly, Healthline's mission is to be a consumer's most trusted ally in the pursuit of health and well-being. Healthline provides socially-inspired, medically-reviewed and data-driven content to help us all live stronger, healthier lives.

* Healthline.com is the 2^nd largest Health Information domain in the Digital population, reaching 26,407,000 UV's according to comScore Media Metrix/US only/September 2016.  Healthline's global monthly reach is over 50 million per Google Analytics.

** Healthline campaign performance analytics, January - August 2016

SOURCE Healthline Media

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