Healthcare Businesswomen's Association (HBA) Launches New Brand at Annual Conference

HBA honors its 35th year with a refreshed corporate identity and vision

News provided by

Healthcare Businesswomen's Association

Nov 13, 2014, 08:03 ET

CHICAGO, Nov. 13, 2014 /PRNewswire/ -- The Healthcare Businesswomen's Association today announced the unveiling of a new brand at its Annual Conference in Chicago. The new logo carries the tagline, "Connect. Share. Grow," reflecting a deepened commitment to the HBA mission of furthering the advancement and impact of women in healthcare worldwide.

HBA CEO, Laurie Cooke, launched the new brand and issued a call-to-action: "In order to truly accomplish our mission, we invite you to help us empower more women as business and thought leaders in healthcare. If you are a senior leader who has knowledge to share, and the ability to give back while leading the future, we need you. If you seek career development, we have mentoring and educational programs to develop your leadership skills and provide you with cutting-edge industry knowledge. If you are in the job you love, join us to strengthen you professional network and gain access to thought leaders."

The HBA helps women connect to a professional community that is committed to helping each other learn and excel in today's complex climate. The HBA's 15 chapters share industry knowledge via educational and mentoring programs with regional impact and interest. The HBA offers an unparalleled depth of programs for its members to grow in their careers and develop leadership skills.

Cooke added, "Each time we gather together, we make connections, share knowledge and help each other flourish our careers." More than 1,000 healthcare industry professionals participated in the sold-out HBA Annual Conference, gathering women executives from all healthcare sectors and career stages to enhance vital professional skills, share insights and further develop key leadership competencies. Examples of the network building and educational opportunities from the Annual Conference include:

Executive Women's Forum workshops, gathering executive-level women to share best practices and learnings to hone the competitive edge that women leaders provide
SHEconomy panel discussing the "Power of the Purse: Empowering Women to Power Health Outcomes" with previous HBA Woman of the Year honorees, Bridgette Heller, Merck Consumer Care; Freda Lewis-Hall, MD, Pfizer; Meryl Zausner, Novartis Pharmaceuticals Corp.; Lynn O'Connor Vos, Grey Healthcare Group; and Carolyn Buck Luce, Center for Talent Innovation
Network building and social events, including a dine-around offering an opportunity to connect with senior industry leaders in a more intimate setting

The HBA acknowledges the following Annual Conference sponsors: exclusive platinum sponsor Astellas Pharma Inc.; sapphire sponsor Baxter; ruby sponsors Insigniam and Johnson & Johnson; plenary sponsor Takeda; emerald sponsors Abbott and athenahealth; diamond sponsors Genentech and Hyper Pointe; gold sponsors Amgen Inc., EY, GrantThornton LLP, KPMG LLP, North Highland, Publicis Healthcare and Sanofi US; topaz sponsors BD and Mallinckrodt Pharmaceuticals; silver sponsors Cegedim, Flashpoint Medica, GA Communication Group and Georgetown University McDonough School of Business, HB Ashtin, Lundbeck, Medidata, Medmeme LLC, Physicians Interactive, PwC LLP, Quintiles and Rosetta; bronze sponsors Artcraft Health, AstraZeneca, CMR Institute, Discovery USA, Helsinn, Lumara Health, Makovsky and Sandoz; flagship event sponsor Cramer; and in-kind sponsors Equinox, Giant and PharmaVOICE.

More information on the HBA and its mission can be found at: http://youtu.be/l601YcgJRww.

About the HBA
The Healthcare Businesswomen's Association (HBA) is celebrating our 35th anniversary as a global not-for-profit organization dedicated to furthering the advancement of women in healthcare worldwide. With 15 chapters throughout the US and in Europe, HBA serves a community of over 20,000 individuals and 100 Corporate Partners. The HBA provides networking forums to build relationships; knowledge sharing and access to thought leaders to broaden perspective; educational programs to develop leadership skills and cutting edge industry knowledge and recognition of outstanding women and companies to promote visibility of their achievements. For more information, visit www.hbanet.org.

Contact:
Carol Meerschaert
HBA director of marketing and communications
207-272-5093
[email protected]

Logo - http://photos.prnewswire.com/prnh/20141113/158401LOGO

SOURCE Healthcare Businesswomen's Association