Health Market Science Announces MarketView™, A Comprehensive Market Intelligence Solution For More Focused Assessments Of Healthcare Practitioners (HCP) And Healthcare Organizations (HCO)

KING OF PRUSSIA, Pa., June 6, 2013 /PRNewswire/ -- Health Market Science (HMS), a leading supplier of provider data and end-to-end solutions that address data management, regulatory compliance and market intelligence, today announced the availability of MarketView, an enhanced offering based on the company's PxDx medical claims data warehouse and the Provider MasterFile™. This enhanced solution enables customers with more market-specific and/or provider-specific analysis needs to identify high-impact practitioners and facilities, understand practitioner referral patterns and track patient treatment patterns to optimize marketing strategies, sales planning and market opportunity.

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"More than a rebrand of our medical claims database, these enhanced solutions include additional packaging and pricing options, a new web-based visualization application and more robust pairings with our Provider MasterFile data," said Theresa Greco, senior vice president of solution strategy. "In addition to marrying claims data with their corresponding practitioner demographic attributes, we can leverage credential and eligibility status, IDN/GPO affiliations, as well as healthcare network data that enables us to deliver a more rounded picture of healthcare providers to our clients. This is especially important for competitive advantage in account based selling." IDN/GPO information adds insight on a physician's corresponding facility contracts, their patient base, as well as a practitioner's influence at a local, regional and national level.

In addition to traditional uses of market intelligence data that focus on decile ranking for physicians and facilities, MarketView is used by clients in:

• health systems to identify physician splitter behavior and referral patterns,
• post-acute care organizations to understand physician and facility level discharge volumes and agency market share
• medical device manufacturers to determine product market share at a practitioner, facility, or IDN level, and
• pharmaceutical organizations to enhance account based selling, understand practitioner networks, as well as identify key opinion leaders.

For the life sciences industry, MarketView has also been strategically packaged for orphan drugs, medical device, and oncology.

About Health Market Science 
Health Market Science (HMS) helps healthcare organizations solve business challenges centered on healthcare provider information. HMS uses innovative technology and domain expertise to help our clients comply with evolving federal and state laws, reduce operational costs and maximize market opportunities. Health Market Science offers robust solutions based on the most comprehensive provider database, including healthcare providers (HCPs,) healthcare organizations (HCOs,) and their affiliations, coupled with the largest medical claims database in the U.S.  A wealth of highly experienced talent in data analysis, with deep industry expertise , including regulatory compliance, mines these assets continuously for better ways to help clients increase margins and operate more cost-effectively.

Health Market Science Press Contact:

Stacey Levas 
Vice President, Corporate Marketing 
Health Market Science
2700 Horizon Drive
King of Prussia, PA 19406
Phone +1.484.804.2702 
Fax +1.484.804.2702
[email protected]

SOURCE Health Market Science