Health Insurance Exchanges Drive Industry Dynamic Similar To Early Days Of Smartphones

NASHVILLE, Tenn., Sept. 5, 2013 /PRNewswire/ -- HealthLeaders-InterStudy, the leading provider of managed care market intelligence, leverages proprietary research and expert analysis to achieve insights in U.S. healthcare that help companies make the best decisions. As State Health Insurance Exchanges prepare for launch, the relationship between providers and health plans is in flux and the lines between Health Systems and Health Plans are increasingly blurred.  The dynamic is reminiscent of the cell phone industry in the U.S., just after the iPhone was released. 

HealthLeaders-InterStudy's newest Executive Briefing—entitled "Can You Hear Me Now? Exchanges Put Insurance on Same Path as Smartphones"—explores the parallels between the two industry events, walking through the rise of self-contained "healthcare ecosystems," the necessary rebranding of narrow networks, the negotiating leverage that integrated payer/provider networks create and what the mature post-Exchange healthcare market could look like.

"The individual mandate will accelerate the commoditization and consolidation of healthcare to a degree where the closest modern parallel may be the widespread adoption of smartphones," explains Mark Cherry, Market Analyst at HealthLeaders-InterStudy. "Healthcare providers and insurers will not only focus on branding and reputation, but also new partnerships such as exclusive provider networks and hybrid payer/providers."

Download the Executive Briefing here.

About the NEW "State Exchange Report Cards"
How do state exchanges stack up for readiness, competition and potential to impact their markets? HealthLeaders-InterStudy will review all fifty states plus the District of Columbia on its NEW "State Exchange Report Cards."  The report cards will be released in two parts (Alabama through Missouri, Montana through Wyoming).  Grades will be updated regularly as new developments occur.  The "Report Cards" are part of Decision Resources Group's ongoing "Sift Through The Noise" campaign to curate the most impactful data, analysis and insights on Healthcare Reform. Visit http://hl-isy.com/State-Exchange-Report-Card to view the latest Report Card.

About "Sift Through The Noise:" Clarity On Healthcare Reform
In the great ocean of data, analysis and talking heads that surround every event of this magnitude, there is great power in simplicity—sifting through the noise takes time, and the essential things businesses need to know to make good decisions are best pulled out by experts.  Decision Resources Group offers clarity. Visit SiftThroughTheNoise.com to find out more.

About HealthLeaders-InterStudy
HealthLeaders-InterStudy, a Decision Resources Group company, is the authoritative source for managed care data, analysis, and news. HealthLeaders-InterStudy is part of the Market Access Business Unit at Decision Resources Group which also includes Abacus International, Fingertip Formulary, Pinsonault, and PharmaStrat. Find out more at www.hl-isy.com.

About Decision Resources Group

Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.

SOURCE HealthLeaders-InterStudy

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