Health Diagnostic Laboratory, Inc. Announces Partnership with VCU Massey Cancer Center

RICHMOND, Va., Dec. 22, 2011 /PRNewswire/ -- Health Diagnostic Laboratory, Inc. (HDL, Inc.), a CAP accredited leader in health management, has announced that it will partner with VCU Massey Cancer Center as title sponsor of the Massey Challenge, the fundraising program held in conjunction with the Ukrop's Monument Avenue 10k presented by MARTIN'S. The 10k will be held on March 31, 2012.

The HDL, Inc. Massey Challenge presents an opportunity for the more than 40,000 participants in the 10k to use their run or walk to support Massey's cancer research effort. 2012 is the seventh year that Massey has been an official charitable partner selected by Sports Backers, producers of the 10k.

"Health Diagnostic Laboratory, Inc. is thrilled to partner with Massey for this program that not only reflects our shared mission of improving the health of our community, but also that engages so many people on a regional level," said Tonya Mallory, President and CEO of HDL, Inc.

Participants in the 10k have already started registering for the HDL, Inc. Massey Challenge through the program's web site, www.run4massey.org. Once registered as an individual or a team, participants can solicit and track donations with the site's user-friendly email system. In 2011, 1,700 participants raised nearly $500,000 to support cancer research in Richmond.

"Our partnership with the Ukrop's Monument Avenue 10k has been an enormously successful vehicle for engaging the community in Massey's mission of saving and improving lives through cancer research," said Gordon Ginder, MD, director of Massey Cancer Center. "HDL, Inc. is proving to be an exceptional model of corporate philanthropy and volunteerism, so we could not be more pleased to develop this partnership."

Each year the Ukrop's Monument Avenue 10k presented by MARTIN'S sees more and more participants embracing the Massey Challenge. "It's an important reinforcement that every member of our community is affected by cancer, therefore we all have a stake in finding better treatments and, ultimately, a cure," said Ginder.

For more information on the HDL, Inc. Massey Challenge, visit www.run4massey.org or www.facebook.com/masseychallenge.

About Health Diagnostic Laboratory, Inc.
Health Diagnostic Laboratory, Inc. (HDL, Inc.), a CAP accredited leader in health management, offers a comprehensive test menu of risk factors and biomarkers for cardiovascular and related diseases. Our systematic approach identifies factors contributing to disease and provides a basis for effective treatment, allowing physicians to more effectively manage patients. As an added value, patients receive a personalized overview of their risk factors along with intensive counseling from expert Health Coaches at no additional cost, improving compliance and enhancing satisfaction. For more, www.myhdl.com.

About VCU Massey Cancer Center
VCU Massey Cancer Center is one of only 66 National Cancer Institute-designated institutions in the country that leads and shapes America's cancer research efforts. Working with all kinds of cancers, the Center conducts basic, translational and clinical cancer research, provides state-of-the-art treatments and clinical trials, and promotes cancer prevention and education. Since 1974, Massey has served as an internationally recognized center of excellence. It has one of the largest offerings of clinical trials in Virginia and serves patients in Richmond and in four satellite locations. Its 1,000 researchers, clinicians and staff members are dedicated to improving the quality of human life by developing and delivering effective means to prevent, control and ultimately to cure cancer. Visit Massey online at www.massey.vcu.edu or call 877-4-MASSEY for more information.

SOURCE HDL, Inc.