Headway Digital Releases MoBrain 2.0 at Mobile World Congress

MIAMI, Feb. 25, 2015 /PRNewswire/ -- Headway Digital (www.headwaydigital.com), the online ad industry's global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform that combines a demand-side platform, a private ad network that connects to direct publishers in the casual gaming, m-commerce, utility and mobile app sectors, as well as a mobile-app ranking aggregator designed to help app developers gain visibility within the leading app stores.

Initially launched in 2014, MoBrain has seen a steady growth in terms of publisher and client participation, market penetration, and functionality serving the mobile marketing ecosystem. MoBrain 2.0 focuses on increased scale, quality and transparency for mobile publishers and advertisers.

Key features of MoBrain 2.0 include:

• Integration with all leading third-party tracking platforms, such as Ad-X Tracking, MAT, adjust, Kochava, Appsflyer, etc.
• Continuous, real-time campaign optimization, supported by a team of 30 campaign managers and data optimizers.
• Tracking of post-install events for improved targeting criteria and real-time campaign optimization
• Optimization based on placement, target and sub traffic sources.
• A fully integrated mobile-app ranking aggregator that allows MoBrain to book the necessary inventory for all burst campaigns in real time in Tier 1 countries.
• Robust dashboard with reporting by day, traffic sources, placement for continuous optimization.

"Over the past year, we've experienced accelerated adoption of the MoBrain platform," said Luis Barrague, VP of Mobile & Global Operations at Headway Digital. "We have over 300 publishers, and more than 300 advertiser clients actively using the platform. We've focused our attention on building out new features, increasing scale and improving transparency for the entire mobile ecosystem. MoBrain 2.0 reflects the growing sophistication of the market."

MoBrain 2.0 will be launched at Mobile World Congress, March 2 – 5, 2015 in Barcelona, Spain. Press, publishers and advertisers can receive hands-on demo of MoBrain 2.0 by visiting Headway Digital in Hall 8, Booth #OJ24. For more information on MoBrain 2.0 or to speak with an account specialist, visit mobrain.headwaydigital.com or email [email protected].

About Headway Digital
Headway Digital is your programmatic media partner, connecting media buyers directly with real-time display advertising markets and audiences around the world. The company's technology integrates DMP and DSP capabilities for seamless, data-driven campaigns in emerging and developed markets alike. For more information, visit www.headwaydigital.com or email [email protected]. 

SOURCE Headway Digital

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