Head Lice Company With a Social Conscience Defies the Recession

Hair Fairies Success Story in the Media Spotlight

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Jan 29, 2010, 10:00 ET

LOS ANGELES, Jan. 29 /PRNewswire/ -- Hair Fairies, the head lice helpers, today reaffirmed its commitment to placing social conscience over short term profit. The nationwide Hair Fairies salons offer free guidance on safe, all natural ways to eliminate head lice. The Hair Fairies website offers a simple step-by-step "Do It Yourself" guide to head lice elimination. The company believes that the best way to beat the recession is to put the customer first. The Hair Fairies approach has drawn increasing media attention, both national and local. Hair Fairies will be featured on ABC 7 Chicago's "News This Morning" show on February 1.

"I want our world to be a better place to live in, and I want Hair Fairies to help make that happen," said Maria Botham, founder and president of Hair Fairies. "I believe that companies have a responsibility to help their customers save money, and care for their employees. Hair Fairies is the Starbucks of head lice removal."

The Hair Fairies' socially responsible message has gained increasing media attention. Only last week, Hair Fairies was featured on the popular morning show, "Good Morning America." The upscale head lice salon, with a mission to help out, has also been featured on "The Doctors" with the renowned pediatrician, Dr. Sears. Maria Botham will appear on ABC 7 Chicago's "News This Morning" show on February 1. Hair Fairies charm is partly explained by their belief in using non toxic, all natural products. The company prides itself on employing ingredients such as eucalyptus, lavender and aloe vera. Appropriately, the motto of this family run business is "Care, nurture and educate."

Maria Botham is upbeat about the future. "The key to success is putting people's happiness before profit. When I heard a little girl ask to have her birthday party held at Hair Fairies, I knew we were doing something right."

The "Do It Yourself" guide includes simple instructions, and professional tips. A demonstration video will be online shortly. Those who prefer, can drop by one of the kid friendly salons in New York City, Chicago, Los Angeles, San Francisco or San Diego, where free advice is also available.

About Hair Fairies, Inc. - Hair Fairies was established in 1999, and has successfully served over 30,000 families. www.hairfairies.com

SOURCE Hair Fairies, Inc.