HD Radio™ Technology in the Connected World

COLUMBIA, Md., Jan. 25, 2011 /PRNewswire/ --

WHAT

Latest edition of 'Thoughts on Radio's Digital Future' by Bob Struble, CEO of HD Radio Technology developer iBiquity Digital Corp.

Bob Struble, President and CEO of iBiquity Digital, the developer of HD Radio Technology, publishes his latest thinking on the outlook for AM/FM in the digital media marketplace. Struble, fresh from trips to Japan and the 2011 International CES, provides his thoughts on the future of broadcast radio in the connected and converged digital world.  Included are a video tour of the HD Radio booth at the 2011 CES Convention and comparisons of the stark differences between how HD Radio broadcasts and analog broadcasts are being displayed on car radio screens.

WHEN & WHERE

"Thoughts on Radio's Digital Future – AM/FM in a connected World:  Threat or Opportunity . . . Yes."

Find on iBiquity Digital home page – www.ibiquity.com/struble_thoughts.

THEME

Connected devices can change the ability of radio broadcasters to deliver full marketing solutions to advertisers.

Mr. Struble writes, "We live in a connected, converged world where consumers will have a rich multimedia internet experience anytime, anywhere and on virtually any device... The connected world is a threat to radio broadcasters, as listeners and advertisers have additional choices on where to spend their infotainment time and ad dollars. At the same time, it is also a huge opportunity to make AM/FM a more interactive medium."  

"With HD Radio digital broadcast technology and smart applications development, we can pair the low cost and ubiquitous reach of the broadcast radio 'data download' with the one-to-one responsiveness of the internet back channel," writes Mr. Struble.

KEY MESSAGES FROM BOB STRUBLE

"Radio's 'battle for the dashboard' has never been more urgent. Very soon, every new car will have multiple compelling infotainment applications -- apps -- built in... Our partners are building the same connectivity and applications into their home devices... So the two traditional product categories relied on by broadcasters -- car and home radios -- are being loaded with new, competitive digital infotainment applications."  

"Broadcast radio is great at reaching the masses and entertaining, informing and selling to them. The instant response capability of connected devices brings a richer, more customized, more immediate experience to that mass appeal. It will be a winner for listeners, advertisers and broadcasters... and mobile phone carriers."

"The attraction for advertisers, whose brands and products will be displayed... is hopefully obvious to all. Touch for more info, touch for an 800 number, touch for an instant coupon, touch for a product code, touch to buy. To say nothing of the vastly improved measurement and response capabilities sought by advertisers. Stations will easily monetize this feature."

"We are convinced that HD Radio Technology is a prerequisite. Analog technologies cannot play effectively in the digital CE world. There is a reason every other mass market medium is digital."

About iBiquity Digital Corp.

iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world.  The digital technology enables broadcasters to offer new HD2/HD3 FM channels through multicasting, crystal-clear sound and data service on both the AM and FM bands -- all free, with no subscription fee.  Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology.  iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ.  For more information, please visit www.hdradio.com and www.ibiquity.com.

Note: "HD Radio™" and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation. All other trademarks are the property of their respective owners. The "HD" in HD Radio™ is part of iBiquity Digital's brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.

SOURCE iBiquity Digital Corp.

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