HCD Research launches China based cognitive/neuroscience market research services

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Jan 05, 2015, 10:00 ET

FLEMINGTON, N.J., Jan. 5, 2015 /PRNewswire/ -- HCD Research has launched its integrated Chinese-based cognitive and applied neuroscience market research services. The company is focusing on applications for CPG companies studying packaging, fragrance and flavor and other sensory research as well as testing communications including print, broadcast and online. HCD Research uses mobile neuroscience laboratories which can be used throughout the country and can collect data at malls, corporate facilities and market research/focus group facilities.

With an "agnostic" approach to methodologies, the company will employ a variety of traditional cognitive and neuroscience tools to conduct research and will apply appropriate technologies to meet the specific requirements of projects. Glenn Kessler, President of HCD stated, "we approach research challenges as a marketing research company rather than a technology organization. We consider ourselves knowledgeable and flexible regarding the applications of market research methods with a focus on use of the optimal tools rather than one technology."

HCD partners with AnyHealth, a countrywide group of wellness centers which it uses for data collection and recruiting as well as local research facilities and recruiters. HCD technical staff conducts data collection, analysis and interpretation with a focus on integrating cognitive and neuroscience results.

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SOURCE HCD Research, Inc.