HBA Global Presents a Webinar on Package Design & Brand Equity

News provided by

HBA Global

Apr 27, 2010, 10:00 ET

NEW YORK, April 27 /PRNewswire/ --

WHAT:

Brand Equity and Iconic Design: Update Your Packaging


Without Losing Your Customers


WHEN:

Friday, May 7, 2010, 8:00 a.m. PT/11:00 a.m. ET


HOW:

Registration and rate information at www.hbaexpo.com or Click Here


WHY:

This webinar, on Brand Equity and Iconic Design, from HBA Global provides clear information on how to update the packaging of a beauty and personal care product while keeping the brand identity intact.  A bit of a balancing act, this packaging webinar will teach how to incorporate new technologies and innovations to keep a design fresh while growing or maintaining an iconic presence in the beauty marketplace.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100427/NY93400LOGO )

The speaker line-up includes:

  • Ted Owen, Vice President, Global Package Design, Clinique Laboratories, presenting proven methods to updating packaging with new innovations while maintaining the 'look' that keeps a brand great and relevant to the consumer.  Since 1995, Mr. Owen has worked on all aspects of packaging and product design for this Estee Lauder brand including the launch of Clinique Happy as well as the revamped makeup packaging.
  • Mike Branson, Managing Partner, Pearlfisher, talking about future design and packaging strategies for building iconic brands.  In 1992, he co-founded Pearlfisher, an independent design firm, and has worked internationally with some of the industry's most recognizable and emerging brands.

A live question and answer session will follow the two presentations.  For more information and for group discounts contact: Rebecca Fraimow, at [email protected] or call 212-600-3085. To register for the HBA Webinar go to: http://bit.ly/bFIR7u.

SOURCE HBA Global

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