H.B. Fuller Sesame® High Modulus Tape Helps Protect Produce Yields

LAS VEGAS, Sept. 24, 2013 /PRNewswire/ -- PACK EXPO, Booth C-4938 -- In a packaging era where light weighting and flexible substrates are the name of the game, corrugated packaging designers are looking for solutions to a myriad of fruit and vegetable produce distribution challenges. Today's corrugated packaging designers must help customers reduce loss from damaged produce and product claims in the supply chain, while helping them meet revenue and sustainability goals. Corrugated packaging designers can now help produce manufacturers protect their yields with robust, retail-ready packaging using Sesame® High Modulus Tape from H.B. Fuller. The tape reinforcement technology provides increased stacking strength with minimum material use for increased box life and reuse.

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With Sesame High Modulus Tape, produce trays see improved stacking longevity and up to 40 percent enhanced bulge resistance versus the same packaging with no reinforcement. Sesame High Modulus Tape applied to the bottom of horizontally-corrugated trays provides a reduction in the rate of bottom sag in a humid environment and a 45 percent reduction in sag in cold humid conditions versus trays with no reinforcement. This translates to increased time-to-sag failure of over 10 times.

"Our Sesame High Modulus Tape is the result of decades of developing reinforcement technology for the packaging industry, along with our deep understanding of produce packaging needs and challenges," said Peter Lockey, Adhesive Coated Solutions global business director at H.B. Fuller. "This is a proven fiber technology that will give our corrugated packaging customers confidence that their boxes, trays and bins will hold up better – even in the most challenging environments."

Sesame High Modulus Tape also is designed for greater compression strength, which increases stacking strength, keeps stacks straighter longer and reduces stack failure when compared to the same trays without reinforcement. This tape applied to hand holes of corrugated, Euro-style trays provides a 15 to 23 percent increase in average compression strength compared to trays without reinforcement and a four to 10 percent increase in average compression strength in regular slotted cartons (RSC), trays and bins.

This reinforcement tape technology provides clear advantages in supply chain integrity, cost savings and sustainability. Stacks of produce and RSC maintain strength and shape longer during transport, endure transit vibration and reduce damage from fluctuating temperature and humidity conditions. Cost savings also can be achieved through optimizing corrugated linerboard weights and reducing the corrugated footprint while still maintaining necessary box strength. Sustainability goals can be enhanced by reduced dependence on petroleum-derived plastics and polystyrene packaging.

To learn more about how Sesame High Modulus Tape can improve box life while promoting cost savings and sustainability goals, visit www.hbfuller.com/packaging-solutions.

The Sesame trademark is owned by H.B. Fuller Company and is registered in the U.S.A.

About H.B. Fuller Company:
For over 125 years, H.B. Fuller Company has been a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives. Recognized for unmatched technical support and innovation, H.B. Fuller brings knowledge and expertise to help its customers find precisely the right formulation for the right performance. With fiscal 2012 net revenue of $1.9 billion, H.B. Fuller serves customers in packaging, hygiene, general assembly, electronic and assembly materials, paper converting, woodworking, construction, automotive and consumer businesses. For more information, visit us at www.hbfuller.com and subscribe to our blog.

SOURCE H.B. Fuller Company

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