HB, Boston-Based Integrated Marketing Communication Agency, Joins IPREX

NEWTON, Mass., SAN ANTONIO, Texas, and MINNEAPOLIS, May 7, 2012 /PRNewswire/ -- HB, the integrated marketing communication agency, has been recruited into IPREX, the worldwide corporation of public relations and communication firms which now has 60 offices in its Americas region.

With offices in Boston, MA and San Antonio, TX, HB was established in 1999 and offers its services in three primary sectors: clean technology (energy producers and the clean-tech supply chain), medical technology (from medical instruments to healthcare software) and high technology (hardware, software, and IT).

Clients in the US and Europe include Attivio, EMC Corporation, ContextVision AB, Valtronic, Confirmit, Hobsons and others.

HB is a fully-integrated business-to-business marketing agency drawing on a wide range of skills and platforms to address clients' challenges. To ensure smooth adoption of new processes and effective delivery, the agency builds its service model on a foundation called HB Flightplan(SM) Methodology, ensuring the long term viability and success of client programs.

Nicolas Boillot, HB's CEO, said, "As we map our growth across multiple industries and geographies, we look forward to a productive relationship with IPREX and its member agencies, including sharing best practices and skill sets for global clients." 

IPREX Americas President Renzi Stone (Saxum, Oklahoma City) in welcoming HB remarked, "Kevin Hart and Nicolas Boillot have built an exciting integrated agency with strong analytical skills and highly-regarded creative programs. They have had remarkable success marketing complex technologies to a wide range of audiences.  

"We expect HB to fit seamlessly within the organization because of our closely aligned approach and process, and complement our substantial existing integrated marketing and communications abilities. We value HB's long experience of working for international companies, especially in Europe, where IPREX is also very strong."

About IPREX

IPREX is one of the world's major corporations of public relations and communication firms. Founded in 1983, its 74 partners have 113 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of US$202m.  Its 1,500 professionals provide a comprehensive range of services for some of the world's most successful companies.

About HB

Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, Hobsons, Valtronic and others. HB's public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB's branding, marketing and public relations expertise, please visit www.hbagency.com, or call 781-893-0053.

SOURCE HB