Hayneedle.com Expands Selection and Launches New Site Design Driving Significant Lifts in Conversion and Customer Satisfaction

OMAHA, Neb., Nov. 17, 2011 /PRNewswire/ -- Hayneedle.com, where consumers "find everything home" online, has introduced an enhanced shopping experience featuring innovative new site functionality and additional categories, brands and product offerings. Directed by Founder & CEO Doug Nielsen, this evolution has resulted in new heights of customer satisfaction and further establishes hayneedle.com as THE online authority in home furnishings.  

New categories including decor, textiles and housewares reinforce hayneedle.com's mission to provide a superior one-stop, solution-focused shopping experience where consumers can purchase everything they may need for their home -- from furniture for every room to accessories that complement existing decor and set tone for any occasion.  Consumers can now select from a robust assortment of home goods, including linens from Kassatex and Pamela Kline; barware from Riedel and Strawberry Street; fine cutlery from Wusthoff and Shun; tableware and serveware from favorites like Pfaltzgraff, Waechtersbach, Lenox, and Dansk; and even luggage and handbags from brands like Amy Butler and Heys.

Hayneedle.com's site improvements, shaped by user insights and customer feedback, are designed to empower shoppers to more easily develop complete room solutions and facilitate their purchase process, from order to delivery.  Hayneedle.com website upgrades include:

• Improved category navigation and enhanced search capabilities that generate a more honed merchandise selection;

• Enhanced product pages that better illustrate item details, including more images and larger swatches to help shoppers more accurately assess and match colors;

• A shipping calculator that estimates an order's date of delivery based upon location zip code;

• Crowd-sourced customer reviews that highlight item pros, cons and suggested uses;  

• Social shopping functionalities that share trending items and what others are buying;

• Social media "Like" and "Share" buttons for Facebook and Twitter.

"Shoppers immediately responded to these changes.  Customer satisfaction metrics have increased up to 300 basis points and conversion is up 15%," said Doug Nielsen, hayneedle.com Founder and CEO.  "With these significant enhancements, hayneedle.com will become the preferred shopping destination for home goods."

For additional information, please visit: www.hayneedle.com or www.facebook.com/hayneedle.

About hayneedle.com:

Hayneedle.com is the online destination to find everything home - from club chairs to rain barrels, coffee makers to cuckoo clocks. With a wide variety of products for every room, style and budget, hayneedle.com's user-friendly shopping experience ensures people find what they love and love what they find. With free shipping on nearly everything – even 3,500 lb. bathtubs – and hassle-free returns with no restocking fees, consumers can shop confidently. Hayneedle.com is owned by Hayneedle, Inc., a retailer with nearly 300 online stores including hayneedle.com, flash sale website thefoundary.com, and highly targeted shopping sites like cribs.com and grillsdirect.com. The company has been recognized by Internet Retailer and Inc. magazine as one of the top online retailers and fastest growing companies in America.

SOURCE hayneedle.com