Hawthorne Direct Officially Certified as a Women's Business Enterprise

LOS ANGELES, Sept. 15, 2015 /PRNewswire/ -- Hawthorne Direct,  the leader in brand response advertising, is proud to announce today that it is officially certified as a Women's Business Enterprise by the Women's Business Enterprise Council-West in partnership with WBENC. The WBENC has recognized Hawthorne Direct as a business that is majority owned, operated, and controlled by female owner, Jessica Hawthorne-Castro.

The WBENC's mission is to fuel economic growth globally through access to opportunities, by identifying, certifying and facilitating development of women-owned businesses. Its world class standard promotes diversity and success for women-led businesses across the country. Hawthorne Direct, led by CEO and chairwoman Jessica Hawthorne-Castro, is honored to receive this certification.  

Jessica Hawthorne-Castro heads up the next generation of Hawthorne Direct founded by direct response pioneer, Tim Hawthorne.  Hawthorne-Castro drove new corporate branding, and introduced new media and analytics service segments. Her leadership role involves fostering service-oriented relationships with the company's high profile clients, helping them to envision, create and execute powerful advertising campaigns. She is a member of many professional organizations, including Young Presidents' Organization/YPO, Vistage International, TED and TED Women. Hawthorne-Castro has received many accolades including DM News' 40 Under 40 Award, Marketing Edge's Rising Star Award, Ernst & Young Entrepreneur Of The Year Semifinalist, LA Business Journal Women Making a Difference Award Nominee and CEO World Award's Female CEO of the Year in Advertising, Marketing, & Public Relations.

"I am a strong advocate for women in business and thrilled that the WBENC has given Hawthorne-Direct this certification," said Hawthorne-Castro. "I share their vision of building a world where Women Business Enterprises are a cornerstone of America's business success, and am excited to work with them moving forward."

The non-profit WBENC was created in 1997 to meet the need for access to a nationally recognized standard of certification for Women's Business Enterprises. Endorsed by corporations, organizations and agencies that recognize the benefit to their communities of eliminating market barriers, WBENC utilizes the networks and expertise of a coalition of local women's business organizations whose collective mission is to serve the business support needs of America's women-owned and operated small businesses.

Hawthorne Direct received certification from WBEC-West, which implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Nevada, Wyoming and Hawaii.

About Hawthorne Direct:

Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign  management  for  integrated  marketing  campaigns.  With  nearly  30  years  of proven  excellence,  the  agency  combines  persuasive  brand  messaging  with  best-in-class analytic  systems to create accountable, high performance advertising campaigns.

Hawthorne  helps  brands  efficiently  target  their  consumers,  improve  cost  per  acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key  retail outlets or corporate locations. As a leading analytic and data driven, accountable brand  advertising agency,  Hawthorne  specializes  in  integrated  campaign  solutions.  The  company  offers  a  full suite  of  integrated  solutions  with  creative,  media,  digital  and  mobile  services.  Hawthorne maintains  brand  integrity  and  metrics  to  efficiently  and  effectively  optimize  the  results of its clients' integrated media budgets via leading edge and proven data analytics.

Hawthorne  has  developed  successful  award-winning  campaigns  for  countless  Fortune 500 brands. Please visit www.HawthorneDirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

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SOURCE Hawthorne Direct

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http://www.hawthornedirect.com