Hawaiian Hospitality Group Driving Growth and Revenue via Key Acquisitions, Expansion of Services and New Properties

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Jul 28, 2010, 08:00 ET

HALEIWA, Hawaii, July 28 /PRNewswire-FirstCall/ -- Hawaiian Hospitality Group, Inc. (Pink Sheets: HHGI), a growing provider of sustainable land use solutions and event services, is successfully executing its strategy to drive growth and revenue via acquisitions and the expansion of current operations. Hawaiian Hospitality Group is pursuing acquisitions of niche service companies that will enhance its growing event business, achieving dramatic sales increases from its Loulu Palm Estate operations, and negotiating for additional development properties.

Hawaiian Hospitality Group's first development project, the Loulu Palm Estate, is a full-service, eco-friendly destination venue on Oahu's prestigious North Shore. Loulu Palm Estate is now in its second year of operations. The plantation-style nature park and event venue hosted 70 events including weddings, corporate meetings and photo shoots in 2009. Hawaiian Hospitality Group has booked 100 events to date for 2010 and expects to host up to 125 this year. The company is focusing its marketing efforts on increasing its share of Hawaii's lucrative wedding business.

The company is also evaluating additional sites where sustainable commercial operations could be developed on previously inaccessible parcels of coastal land. Hawaiian Hospitality Group has identified an additional development opportunity and is in talks with a private landholder to co-develop a coastal property on Oahu's North Shore. The site has the potential for multiple private homes as well as a commercial event venue. Restoring native vegetation and employing sustainable construction practices would be key components of the development process.

Hawaiian Hospitality Group is also targeting acquisitions of niche companies to expand its event business. The company intends to acquire established local event services companies that will enable Hawaiian Hospitality Group to offer a wider range of services, establish advantageous pricing and improve profit margins by producing full-service events. The company is in talks with local companies that offer complementary services and have excellent reputations, skilled managers in place and ongoing revenue.

Scott Francis, Manager of Loulu Palm Estate commented: "We believe the best way to enhance Hawaiian Hospitality Group's top and bottom line growth is to increase sales and profitability at our signature Loulu Palm Estate property, acquire the best local event services companies, and develop additional venues. We are pleased with the execution of our strategy thus far and see tremendous opportunities to drive revenue and shareholder value this year."

About Hawaiian Hospitality Group, Inc. (HHGI.PK)

Hawaiian Hospitality Group, Inc. is a growing provider of sustainable land use solutions and event services. The company draws on environmental engineering expertise to identify, design, develop and operate destination sites that provide environmental and commercial revitalization for Hawaii's coastal properties. Hawaiian Hospitality Group employs innovative approaches to land use that create profitable enterprises while restoring and preserving the beauty and natural resources of the Hawaiian Islands. The company generates revenue from venue fees, catering services, wedding planning and other services on the destination sites it develops, maximizing value while minimizing the ecological footprint of its operations.

This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. HHGI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates", "believes", "estimates", "expects", "plans", "intends", "potential" and similar expressions. These statements reflect HHGI's current beliefs and are based upon information currently available to it.

Accordingly, such forward looking statements involve known and unknown risks, uncertainties and other factors which could cause the HHGI's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. HHGI undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.

www.hawaiianhospitalitygroup.com

SOURCE Hawaiian Hospitality Group, Inc.