Hawaiian Electric Renews Energy Management With SAP

HUNTINGTON BEACH, Calif., Sept. 20 /PRNewswire/ -- As part of its efforts to support the state of Hawaii's clean energy goals, Hawaiian Electric Company has selected software from SAP AG (NYSE: SAP) to help the company and its customers gain greater transparency and efficiency in energy use. Hawaiian Electric, along with its subsidiaries Maui Electric Company and Hawaii Electric Light Company, is deploying utilities applications from SAP to more efficiently manage customer accounts; service, call-center and billing processes; and meters and energy data for its more than 400,000 customers. The announcement was made at the SAP for Utilities 2010 conference, being held in Huntington Beach, California, September 19–22.

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The Hawaii Clean Energy Initiative (HCEI)—an agreement among the State of Hawaii, the Division of Consumer Advocacy and the Hawaiian Electric Company—aims to transform Hawaii into a world model for energy independence and sustainability. As a partner in the HCEI energy agreement, Hawaiian Electric's challenge is to supply 40 percent of Hawaii's electricity needs with renewable energy sources by 2030.

"Energy conservation is as important as integrating more renewable resources to achieving our clean energy future," said Dick Rosenblum, president and CEO, Hawaiian Electric Company. "We are looking to advanced technology from SAP to not only allow our customers to better understand their electricity use and control their bills, but to give us a platform for growth in flexible rates and help customers manage their energy use in the future."

With its legacy platform, Hawaiian Electric was facing significant changes to enable new technologies that provide customers with more detailed usage information and pricing options. With the SAP® Customer Relationship Management and Billing for Utilities package, Hawaiian Electric will be able to establish an easily accessible central source of up-to-date customer information, with a single, standardized view across all customer information, ultimately resulting in more complete, timely and valuable customer service. The software gears the company with advanced customer service and infrastructure management capabilities to help gain immediate business value and continually adapt to changing business and customer needs.

"SAP has decades of experience helping utilities companies run better," said Rob Schilling, senior vice president and general manager, SAP Americas. "Our own strategic goals in the field of sustainability mirror those of Hawaiian Electric and the state of Hawaii. We look forward to a long and fruitful collaboration as we continue our leadership in the cutting-edge fields of performing grid maintenance and energy data management."

About Hawaiian Electric Company

Hawaiian Electric Company and its subsidiaries, Maui Electric Company and Hawaii Electric Light Company, serve more than 400,000 customers on the islands of Oahu, Hawaii, Maui, Lanai and Molokai, home to 95% of Hawaii's people. It is a subsidiary of Hawaiian Electric Industries (NYSE: HE). In a changing world, the Hawaiian Electric companies are taking the lead in adding renewable energy and helping customers use energy more efficiently to achieve a clean energy future for Hawaii. For more information, visit www.heco.com

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

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SOURCE SAP AG

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