Hawaii Kids Will Kick Butts - and Juul - on March 20

State Leaders Challenged to Fight Skyrocketing Epidemic of Youth E-Cigarette Use

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Mar 15, 2019, 09:00 ET

WASHINGTON, March 15, 2019 /PRNewswire/ -- Kids in Hawaii will unite against tobacco use on March 20 as they join thousands of young people nationwide to mark Kick Butts Day, an annual day of youth activism sponsored by the Campaign for Tobacco-Free Kids. More than 1,000 events are planned across the United States (see below for a list of local events).

This year, kids are focused on kicking Juul, the e-cigarette that has become enormously popular among youth across the country.

While cigarette smoking among high school students nationwide has fallen to 8.1 percent, e-cigarette use among high schoolers rose by an alarming 78 percent in 2018 alone – to 20.8 percent of the student population. In 2018, more than 3.6 million middle and high school students used e-cigarettes. U.S. public health leaders have called youth e-cigarette use an "epidemic" that is addicting a new generation of kids.

In Hawaii, an alarming 25.5 percent of high school students use e-cigarettes, while 8.1 percent smoke cigarettes. Tobacco use claims 1,400 lives in Hawaii and costs the state $526 million in health care bills each year.

On Kick Butts Day, youth and health advocates are calling for strong action to reverse the youth e-cigarette epidemic. In particular, they are calling on the Food and Drug Administration, states and cities to ban all flavored tobacco products, including e-cigarettes in flavors like cotton candy, gummy bear and mango that tempt kids. Other effective strategies to reduce youth tobacco use include laws raising the tobacco sale age to 21, significant tobacco tax increases, comprehensive smoke-free laws and well-funded tobacco prevention programs.

In Hawaii, youth advocates are urging state lawmakers to prohibit the sale of all flavored tobacco products.

"This year on Kick Butts Day, we're challenging policy makers at every level to do their part to reverse the youth e-cigarette epidemic and continue driving down youth tobacco use," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "We cannot allow e-cigarettes, especially Juul, to addict another generation and reverse the enormous progress we've made in reducing youth tobacco use."

Key facts about e-cigarettes include:

The main cause of the youth e-cigarette epidemic is Juul, which looks like a computer flash drive, is small and easy to hide, delivers a powerful dose of nicotine, and comes in kid-friendly flavors like mango, fruit and mint. According to the manufacturer, each Juul "pod" (cartridge) delivers as much nicotine as a pack of 20 cigarettes.
E-cigarettes pose serious health risks for kids. The U.S. Surgeon General has found that youth use of nicotine in any form – including e-cigarettes – is unsafe, causes addiction and can harm the developing adolescent brain, affecting learning, memory and attention. Studies also show that young people who use e-cigarettes are more likely to become cigarette smokers.

On Kick Butts Day, youth join in creative events including signing pledges to be tobacco-free, learning about the harmful chemicals in tobacco products and organizing rallies at state capitols.

In Hawaii, activities include:

The Hawai'i Public Health Institute and Coalition for a Tobacco-Free Hawai'i are hosting a march through downtown Honolulu to the State Capitol for a rally. Later in the afternoon, participating students will meet with legislators to advocate for legislation ending the sale of flavored tobacco in Hawai'i. Time: 11 AM march begins at Aloha Tower; rally at 12:30 PM in front of the Capitol; program at 1 PM in Capitol Rotunda. Location: State Capitol, 415 S. Beretania Street, Honolulu. Contact: Scott Stensrud (808) 375-6414.

Youth in Maui County are rallying to speak out against Big Tobacco and e-cigarettes. The Maui, Molokai & Lana'i Coalition for a Tobacco-Free Hawai'i, Hawai'i Public Health Institute and the Blue Zones Project will be holding a rally at the Maui County Building to end the sale of flavored tobacco products in Hawai'i. The Mayor's Office will issue a proclamation in honor of Kick Butts Day and the work of the youth council. Time: 9:45 AM. Location: 200 S. High Street, Wailuku. Contact: Katie Folio (510) 725-0111.

All events will take place March 20 unless otherwise indicated. For a full list of Kick Butts Day activities in Hawaii, visit www.kickbuttsday.org/map. Additional information about tobacco, including state-by-state statistics, can be found at www.tobaccofreekids.org.

SOURCE Campaign for Tobacco-Free Kids