Have a Passion for Fashion? Jockey Announces "Maj" Consumer Sweepstakes

KENOSHA, Wis., April 22, 2013 /PRNewswire/ -- Calling all Fashionistas! Today, Jockey International, Inc. announces an exclusive consumer sweepstakes in which one lucky winner and a friend will be flown to sunny Los Angeles to meet stylist and fashion icon, Rachel Zoe. The winning style maven will have the opportunity to live out their ultimate fashion fantasy in the epicenter of West Coast design and influence.

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If that's not "maj" enough, the winner will also get first-hand exposure to Rachel Zoe – the definitive expert on style. This will include an exclusive tour of Rachel's studio, a sneak peek of Rachel's favorite "Major Must-Have" underwear and shapewear styles from Jockey, the inside scoop on new fashion trends, and lunch with Rachel. This meet and greet is a once-in-a-lifetime opportunity to indulge your passion for fashion with the ultimate style guru.

From now through May 12, 2013 (11:59:59 a.m. CDT), consumers 18 or older at the time of entry can enter for a chance to win online at www.jockeyzoetrip.com or by texting their entry to 44144. Upon entering, participants will have access to Facebook and Twitter share buttons to refer family and friends. Consumers who refer more than five people to sign-up could win a $500 Jockey gift card.

At the conclusion of the giveaway, one lucky winner will be chosen at random to receive the fab prize package including:

• Air transportation to Los Angeles for two
• Two (2) night / Three (3) day stay at a gorgeous L.A. hotel
• $500 Visa gift card
• Ground transportation to and from airport and lunch/studio tour with Rachel Zoe

And after you sign up, don't forget to check out the latest cheeky fits and eye-catching prints that are Rachel Zoe's "Major Must-Haves" from Jockey on www.jockey.com/zoe. These stylish yet functional intimates and shapewear marry Jockey's trusted expertise in comfortable, solution-based apparel with enviable style and sophistication. Because who doesn't want to update their undies with major style?!

"This giveaway is an opportunity for Jockey to reward fans of our brand and our new collection," said Dustin Cohn, Chief Marketing Officer at Jockey. "We have had the honor of aligning ourselves with Rachel Zoe and are excited to provide a lucky winner access to the style and expertise she has lent Jockey."

NO PURCHASE NECESSARY.  Open to U.S. residents in 50 U.S./D.C., 18+.  Void where prohibited. To enter, prize details and Official Rules: www.jockeyzoetrip.com or text "ZOETRIP" to shortcode 44144. Msg and data rates may apply. Ends at 11:59:59 a.m. CDT on 5/12/13. ARV: $3,100. Travel expected to occur between 6/20/13 and 6/30/13. No alternate travel dates available.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog at blog.Jockey.com, follow us at facebook.com/Jockey, twitter.com/Jockey, pinterest.com/jockeyus and enjoy our videos at youtube.com/Jockey.

About Rachel Zoe

Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted "The Rachel Zoe Project" on Bravo, which now airs in over 21 territories worldwide. Today as a designer with her eponymous collection sold in over 250 doors worldwide, she makes her exceptional taste and expertise accessible to her ever-growing audience. Additionally, in 2009, Rachel formed Zoe Media Group and is a leader in distilling her fashion advice through her daily newsletter, "The Zoe Report" and other media platforms. Rachel is at the forefront of embracing technology to educate a new generation of fashion lovers.

SOURCE Jockey International, Inc.

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