Havas Worldwide Is Named Digital Agency For NetJets

NEW YORK, May 20, 2014 /PRNewswire/ -- Pioneering private aviation company NetJets has named Havas Worldwide to its global agency roster following a competitive review, the communications agency announced today.

Havas Worldwide's initial focus will be on work across social, digital, CRM, mobile and visual design, which will launch in the second half of the year. The account will be based out of the agency's offices in the United States and the United Kingdom, with an eye towards expanding internationally alongside the brand.

NetJets Inc., a Berkshire Hathaway company, began in 1964 as the first aircraft charter and management company in the world. In 1986 NetJets pioneered the concept of fractional aircraft ownership, allowing individuals and companies to buy a share of a private business jet with guaranteed availability. Today, the company maintains the largest and most diverse private jet fleet in the world, currently offers private aviation solutions in North America and Europe, and will soon be in China.

"We are thrilled to add NetJets to our roster of global brands," said Havas Worldwide Global CEO Andrew Benett. "We're eager to begin working with NetJets to further advance their leadership in the private aviation space and to break new ground in their brand communications. It's a privilege to work on such a market leader with an impeccable reputation."

"Havas has the vision and the capabilities we were looking for to ensure our digital presence meets the expectations of our customers and demonstrates our leadership in private aviation, we couldn't be more complimentary of their talent and passion to partner with us as we evolve our global marketing programs," said Kelly Macaulay, VP of Global Direct & Digital Marketing at NetJets.

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelēz International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, and Sanofi. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

About NetJets Inc.

NetJets Inc., a Berkshire Hathaway company, is the worldwide leader in private aviation with the largest and most diverse private jet fleet in the world.  With a half century of safety and innovation in private travel, NetJets began in 1964 as the first aircraft charter; and management company in the world.  In 1986, NetJets pioneered the concept of fractional aircraft ownership – offering individuals and businesses all of the benefits of whole aircraft ownership and more, at a fraction of the cost.  Today, NetJets offers a full range of private aviation solutions through its businesses in North America and Europe, as well as in China - once regulatory approvals are finalized.  Products include NetJets Shares™, NetJets Leases™ and the Marquis Jet Card®, which provides access to NetJets through a 25-hour jet card.

The North America business is managed and operated by NetJets' subsidiary, NetJets Aviation Inc., and the European business is managed and operated by NetJets Transportes Aereos, SA;  a Portuguese/EU Air Carrier.  NetJets also offers aircraft management and on-demand charter services through its subsidiary, Executive Jet Management Inc., which includes operations in the U.S. and Europe.  Subject to obtaining relevant regulatory approvals, NetJets will also offer aircraft management and charter services in China through NetJets Business Aviation Limited, a joint venture between NetJets and a consortium of Chinese investors.  The NetJets companies offer worldwide flight operations.  More information on NetJets, NetJets Europe, the Marquis Jet Card, and Executive Jet Management is available at www.netjets.com. 

Contact:
Yvonne Bond
Global Communications Director
Havas Worldwide
(212) 886-2035
[email protected]

SOURCE Havas Worldwide