Harry & David Unveils Fresh Look And Introduces New Features, Functionality To Enhance The Online Shopping Experience

MEDFORD, Ore., Nov. 2, 2017 /PRNewswire/ -- Harry & David, America's premier choice for gourmet food gifting, today unveiled a fresh brand look, feel and tone across its website, mobile site, catalogs, emails and social media channels. As part of this brand refresh, new features and functionality have been introduced at harryanddavid.com to elevate the gift-giving experience just in time for the holiday shopping season.

Click to Tweet: Gifting - redesigned! Check out @HarryandDavid's brand new look! http://bit.ly/2gHp4ui#HappinessDelivered  

This is the most comprehensive brand refresh in many years and reflects Harry & David's ongoing priority to make it even more convenient for customers to shop for all their gourmet food gifting and entertainment needs.

"We are excited about our new brand look and believe it speaks vividly to the rich heritage of Harry & David and to why our products are truly exceptional," said Steve Lightman, President of Harry & David. "As customers begin to shop for holiday gifts and gatherings, we look forward to building on our legacy of delivering thousands of seasonal smiles across the country."

Significant e-commerce site updates include:

All-New Website Design and Navigation

• Home Page Redesign: The static full-width homepage, featuring bold product photography, is designed to demonstrate the breadth of assortment, showcase everyday gifting occasions, provide for product category visual navigation and accommodate brand stories
• Enhanced Site Navigation: Customers can now easily shop the brand's entire product assortment by popular categories, including gift baskets and towers, chocolates and sweets, fruits, wine and bakery

New Features and Functionality

• Gift List Enhancements: Updated features allow customers to view their online and print catalog order history together in one place, add gift recipients and shop for new items to include on their list
• New Corporate Gifting Portal:  A web portal specifically designed for business-to-business customers now makes business gifting effortless
• Multiple Gift Recipients: New functionality allows shoppers to add and send up to 100 different gifts in their cart to separate recipients, up from a previous limit of 20 recipients
• New Mobile Payment Methods: On-the-go customers now have the added convenience of using Apple Pay and Paypal at mobile check-out
• Multimedia Content: Fans of the brand will enjoy new content, such as a behind-the-scenes look the recent pear harvest, as well as ongoing features such as the 'Harvest Report,' which lets shoppers know which fruit is ripe and ready to ship, plus recipes and much more
• Improved Order Tracking: More accurate online tracking, allows customers to receive timely information on order shipping status, including for Clubs and future shipment items

#BehindThePears Social Media Campaign
To highlight the brand redesign and help tell the story of the rich history of Harry & David, a new #BehindThePears social media campaign showcases the journey of the iconic Royal Riviera® Pear featuring the employees who nurture, grow, pack, market and deliver the product to consumers. The campaign, which may be found on Facebook, Twitter and Instagram, is currently underway and will run through the end of the holiday season.  

About Harry & David
Since 1934, Harry & David has been America's premier choice in gourmet food gifting. Headquartered in Southern Oregon, Harry & David owns and operates 20 different orchards, spread over 100 square miles, featuring fresh yearly crops of handpicked delicious fruit, including peaches, Bosc pears and the iconic Royal Riviera® pears. Harry & David offers a wide variety of options for everyday gifting and entertaining, including Moose Munch® Premium Popcorn, Wolferman's®, Cushman's® and Stock Yards® branded products, which are offered on its dedicated website at harryanddavid.com. The brand also currently operates 46 year-round retail locations across the United States. Harry & David is a registered trademark and service mark, and a dba of Harry and David, LLC, and is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE Harry & David

Related Links

https://www.harryanddavid.com

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