Harrah's Resort and Dos Caminos Atlantic City Search for Official "Holy Guacamole Girl"

One Lucky Spokesmodel Winner to Receive Thousands of Dollars in Cash and Participate in Exclusive Advertising Campaign

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Jun 24, 2011, 06:00 ET

ATLANTIC CITY, N.J., June 24, 2011 /PRNewswire/ -- Harrah's Resort and Dos Caminos Atlantic City, a member of B.R. Guest Hospitality, are offering women the extraordinary chance to become the first-ever "Holy Guacamole Girl," a coveted brand spokesmodel position complete with national exposure and publicity, exclusive ad campaigns as well as thousands of dollars in cash and prizes. The winner of the contest, which launches officially June 22, will represent Dos Caminos Atlantic City at Harrah's Resort through a series of working events and will reign as Holy Guacamole Girl throughout the year.

The Holy Guacamole Girl contest is a first for both Dos Caminos and Harrah's Resort and will take place at renowned mega club, The Pool After Dark at Harrah's Resort on Friday, July 1st. To enter the contest, applicants should fill out the official entry form found on http://harrahsresort.com before June 27th. Applicants must also provide at least two photos (headshot and full length body shot) to be entered into the contest.

"We are very much about keeping things fresh and exciting, and the Holy Guacamole Girl Spokesmodel contest, which reminds me of the whimsical entertainment and pageants Atlantic City became famous for, does just that," said Jennifer Weissman, Regional Vice President of Marketing for Caesars Entertainment. "Dos Caminos is a vibrant new addition to Atlantic City's culinary landscape and it's fitting that we celebrate its arrival with a real splash by selecting an exceptional spokesmodel to represent our partnership all year long."

Selected entrants will compete in three fun, high-energy rounds and will be judged on public speaking skills, appearance, presence, personality and overall character by regional radio celebrities, media and Harrah's Resort and Dos Caminos representatives. Confirmed celebrity judges include Howard Stern radio personalities Scott the Engineer and Ronnie The Limo Driver. B.R. Guest Hospitality Group Executive Chef for Dos Caminos, Ivy Stark, will also be tapped for brand expertise and judging during the preliminary round at The Pool After Dark on July 1.

"The Dos Caminos brand has always been about a great dining experience set in a fun nightlife-type of atmosphere and there is no better way to engage our guests than to make them a part of it," said Stephen Hanson, Founder and President of B.R. Guest Hospitality.

Entrants who think they have what it takes will strut their stuff on the catwalk, answer questions, and participate in a "speed-style" competition, racing against the clock and each other to prepare Dos Caminos' infamous, signature guacamole. The top five finalists will move on to the finale round taking place at the official Grand Opening party for Dos Caminos Atlantic City on Saturday, July 9th where they will be joined by reality star Audrina Patridge and Stephen Hanson, Founder and President of B.R. Guest; along with modeling industry experts Maury Di Mauro of Innovative Artists Agency and Andrew Joos from Ford Models.

At the end of the contest, one lucky winner will receive a $5000 cash prize in addition to six overnight stays at Harrah's Resort, six dinners for two at the brand new Dos Caminos Atlantic City and one year VIP Access for she and a friend to The Pool After Dark. As the Holy Guacamole Girl, the winner will appear on at least one billboard and at least three print ads and will represent Dos Caminos and Harrah's Resort throughout the year.

About Harrah's Resort

In the Atlantic City marina district, Harrah's Resort Atlantic City offers an environment like none other. Guests enjoy an all-inclusive resort experience including accommodations in one of five hotel towers anchored by the 44 story Waterfront Tower, an open-concept casino floor, fine dining options including McCormick & Schmick's Seafood, the city's only Elizabeth Arden Red Door Spa and galleria shopping at the Waterfront Shops. Harrah's Resort is also home to The Pool – a domed tropical paradise that creates an endless summer with myriad pools, cabanas, bars, 40 foot palm trees and nightly entertainment activities. Harrah's Resort is located at 777 Harrah's Boulevard in Atlantic City, New Jersey. For more information, call 1-800-441-5000 or visit www.harrahsresort.com

About B.R.. Guest Restaurants

Since opening its first restaurant in 1987, BR Guest founder Stephen Hanson and his team have redefined the restaurant experience through an emphasis on hospitality and quality. Current BR Guest properties in New York City include Atlantic Grill, Atlantic Grill at Lincoln Center, Bill's Bar & Burger Meatpacking District, Bill's Bar & Burger Rockefeller Center, Blue Fin, Blue Water Grill, Dos Caminos Meatpacking District, Dos Caminos Park, Dos Caminos Soho, Dos Caminos Third, Isabella's, Ocean Grill, Primehouse New York, Ruby Foo's, The Bunker Club, Wildwood Barbeque, and 675 Bar. BR Guest locations outside of New York include Fiamma Trattoria in the MGM Grand, Dos Caminos at the Palazzo Resort Hotel Casino in Las Vegas, the newly opened Dos Caminos Fort Lauderdale at the Sheraton Fort Lauderdale Beach Hotel and the forthcoming Atlantic City properties: Dos Caminos and Bill's Bar & Burger at Harrah's Resort and Atlantic Grill at Caesars. In 2007, BR Guest reinforced its commitment to the environment by becoming the first national multi-concept restaurant group to be certified green by the Green Restaurant Association™. BR Guest's commitment to service and hospitality is also evident through its dedication of time and resources to community-based organizations including City-Meals-On-Wheels, Memorial Sloan Kettering, Publicolor Board Member, PENCIL, and The James Beard Foundation. Founder Stephen Hanson is a member of the Department of Consumer Affairs' Consumers Council for New York City.