Harrah's Entertainment Atlantic City 'Ups The Ante' With Unprecedented Event Programming For Summer 2010

ATLANTIC CITY, N.J., May 11 /PRNewswire/ -- Harrah's Entertainment Atlantic City, which boasts a diverse portfolio of resorts and casinos including Harrah's Resort, Caesars Atlantic City, Showboat and Bally's totaling 40% of Atlantic City's market share, has unveiled its most substantive summer calendar of events in years. The increased offerings align with the company's mission to return Atlantic City to its former heritage – an East Coast beachfront seashore destination with fun, eclectic, sought-after activities for all interests and ages.

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Events for summer of 2010 run the gamut from celebrity-hosted night club parties to a Food and Wine Festival in conjunction with the world renowned Food Network and publishing powerhouse Conde Nast. There will also be a Film Festival in partnership with New York's prestigious Tribeca Cinema Series primarily known for the critically acclaimed Tribeca Film Festival founded by Robert DeNiro. The event calendar to date includes:

• May 21: X Burlesque, one of the most sultry shows ever to hit Vegas, is being brought to Atlantic City by Harrah's and can be seen at 8PM every Friday and Saturday night at Club Worship in Showboat. Recently featured on the E! Channels "12 Sexiest Jobs," X Burlesque showcases a variety of performances by five gorgeous dancers set to music by today's hottest artists. Ladies looking for something a little risque in AC as well need not be disappointed; they can check out "Men at X," the sexy all-male revue and partner show of X-Burlesque, which takes place every Saturday night at 10PM.

• May 28 – May 31: Memorial Day Weekend will set the tone with the debut of The Viking Cooking School, replete with unique cooking classes by renowned chefs and celebrities. The partying set will be thrilled to hear that the ultra-sexy (and newly single) Kim Kardashian will host an evening of cocktails and dancing at The Pool After Dark at Harrah's Resort & Casino on Saturday, May 29. And on Sunday, May 30, Grammy Award winning Hip-Hop star Ludacris will host The Pool's first Wet party, which will continue every Sunday throughout the summer. Weekly Wet parties will celebrity DJs, drink specials and promotions. Additionally this weekend, Bally's Atlantic City will unveil the new "Sammy Hagar's Beach Bar," which will be housed right on the dunes with prime ocean-front real estate just beside the luxury Pier Shops at Caesars.

• June 15 – September 15: The Palace Theater at Bally's Atlantic City will launch its summer repertory performance "The Godfadda Workout." This must-see one-man show stars the incredibly talented Seth Isler in a dozen scenes inspired by the Oscar winning movie "The Godfather," including spot-on impersonations of Al Pacino, Robert Duvall, James Caan and other legends from the film. Tickets will be on sale starting May 15.

• June 26: "The Show" at Showboat Atlantic City will debut its newest performance, a club-eclectic themed spectacular produced and choreographed by the acclaimed music theater director Blair Farrington. This wonderful new show will feature an exciting new cast and will be added to Showboat's incredible pre-existing line-up of FREE, family-friendly performances that take place every Wednesday – Sunday at 3:30PM, 6PM and 8PM.

• July 2 – August 28: The bar will be raised in the performance category as well.  A special eight-week summer engagement with ATCO/Atlantic recording group Straight No Chaser will begin on July 2 and run through August 28.  The acclaimed all-male, 10-member a cappella group will be making an extended stop in Atlantic City as part of their sold-out U.S. tour in support of their new album entitled "WITH A TWIST."

• Fourth of July Weekend: Two incredible music acts will visit the Atlantic City shore for one of the most festive weekends of the summer. Beatles' legend Ringo Starr will do a special performance on July 3 at Caesar's Circus Maximus and on July 4 The Flaming Lips will rock out the HOB Music Hall.

• July 8 – July 11: July 8 marks the debut of the first-ever Tribeca Cinema Series @ Caesars Atlantic City, a partnership between Caesars Atlantic City and New York's critically acclaimed Tribeca Film Festival. Guests of the Festival will get a sneak-peek at some of the year's most anticipated films.

• July 12 – September 6:  Monday, July 12 marks the kick-off of Harrah's famous Island Luau, which will be every Monday throughout the summer season. During this wonderful island-themed feast, The Pool at Harrah's Resort will spring to life as grass-skirted hula dancers, musicians, fire twirlers and island warriors infuse the night with excitement.

• July 29 – August 1: On July 29, guests can join Food Network talent including Guy Fieri, Sandra Lee, Alex Guarnaschelli, Ted Allen, The Neely's and more during the Food Network Atlantic City Food and Wine Festival.

• August 7: One of the hottest acts around, the Black Eyed Peas will be in Atlantic City for a live performance at Boardwalk Hall.

• August 14: Legendary songstress Sheryl Crow will perform at Caesars Atlantic City.

Additionally, Harrah's Entertainment Atlantic City will soon be announcing an assortment of summer promotions including room deals, ticketed event specials and more. The first promotion entitled "$100 Shore Thing," www.100shorething.com, will feature $100 room nights Monday thru Thursday throughout the entire summer beginning May 16th.

For more information on the above event schedule and accommodation packages please visit www.Harrahs.com. To purchase tickets to any of the aforementioned shows and concerts kindly go directly to www.ticketmaster.com.

About Harrah's Entertainment:

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casino resorts on four continents The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker. On January 28, 2008, Harrah's Entertainment was acquired by affiliates of private-equity firms TPG Capital and Apollo Global Management.

SOURCE Harrah's Entertainment, Inc.

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