Harnessing Data and New Digital Technologies: Airbnb Executive to Explain the Rules of Modern Marketing

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May 14, 2019, 10:58 ET

20^th Anniversary Marketing Impact 2025: A Frost & Sullivan Executive MindXchange to detail new role of marketers

SANTA CLARA, Calif., May 14, 2019 /PRNewswire/ -- Jami Schwartz, Head of Marketing, Airbnb for Work, will give a keynote presentation on Seizing Your Future: You Too Can Be a Modern Marketer! at the 20^th Anniversary Marketing Impact 2025: A Frost & Sullivan Executive MindXchange. The event will take place July 15–17, 2019, at the San Diego Marriott, La Jolla, Calif.

To register and download the event agenda for the 20th Anniversary Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, please visit: www.marketingmindxchange.com

Schwartz will discuss why and how the role of the modern marketer is ever-changing. She will explain why, as technology constantly evolves and data is the new norm, modern marketers must master more channels and technologies than ever before. She will detail what it takes to keep up in this digitally enabled world. Participants will leave with insight on why marketing is no longer a single discipline but multifaceted, best practices for aligning with other divisions to enhance the customer journey, and an understanding of why modern marketers should embrace new tools and technologies, not run from them.

Steve Riddell, Head of Customer Experience, Casper, will give a "Success Story" presentation, Customer Experience as the New Competitive Advantage. He will explain why even marketers tend to look at customer engagement through a "narrow lens," defining customers as either engaged or not. Riddell believes that this limited view hampers our ability to manage customer engagement in meaningful ways. His session will present a brief history of "customer experience" and then focus on what the enterprise can do to stay one step ahead of competitors and engage customers in a meaningful way.

He will leverage his experiences at Blinds.com, Sprint, Casper and other leading companies to share best practices used to achieve 20% year-over-year growth while maintaining a high level of customer engagement and a positive customer experience.

This highly interactive business-to-business event will offer marketing leaders and senior executives the opportunity to benefit from:

New tools to leverage data and technology for maximum competitive advantage
Dynamic collaboration zones designed to foster the transformational thinking needed to succeed in marketing today
Networking opportunities with peers leading the way in marketing's revolution

Don't miss out on this opportunity to learn from today's marketing thought leaders. To register for the 20^th Anniversary Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, please visit www.marketingmindxchange.com. For more information, please email [email protected].

About Frost & Sullivan
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Contact:
Francesca Valente
Corporate Communications – Americas
P: +1 (210) 348 1012
E: [email protected]
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SOURCE Frost & Sullivan