Harnessing data and analytics can create new opportunities to serve traveler needs, according to new Amadeus paper

MADRID, June 6, 2016 /PRNewswire/ -- Technology and big data are rapidly changing the travel experience. Travel is no longer about simply moving between locations or organizing trips. Travel is now about building a 360-degree view of travelers and using that to create unique and memorable experiences tailored to their individual stated needs and preferences.

Every step in a traveler's journey – from searching for a timetable or checking in to a hotel – creates data. This data, if picked up from hundreds of points across the travel network, presents a valuable opportunity for travel companies to transform it into meaningful information to facilitate strategic, tactical and operational decisions, ultimately to the benefit of the traveler.

Today, not only do travel players have unprecedented volumes of data to work with, but computing power is increasing exponentially, giving them the ability to unlock the benefits of analytics and automation.

Defining the future of travel through intelligence, a new discussion paper from Amadeus Travel Intelligence, outlines how data analytics can be used to develop innovative products, services, and processes that better meet the needs of their customers. It explains that travel companies must be open to experimentation, new ideas and new approaches.  

The paper includes case studies of how Qantas and Avianca Brazil are using data analytics supported by Amadeus Travel Intelligence to optimize operations and become more customer-centric: Qantas reduced the number of flights that would have been reported as late by 60% using Amadeus Schedule Recovery, while Avianca Brazil has been able to centralize information and make better informed business decisions.

"The companies that are more likely to succeed in the future travel industry will be those that embrace big data and experimentation," said Pascal Clement, Head of Travel Intelligence at Amadeus IT Group. "They'll try out new ideas and approaches to increase their operational efficiency and enhance the customer experience – and benefit from new revenues and increased loyalty. This paper explores both what can be done today, and how travel companies can best prepare themselves for the future."

You can download a copy of the report here. 

Please see the corporate blog post on this announcement.

About Amadeus

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organizations globally.

The group operates a transaction-based business model. Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.

To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/nablog for more on the travel industry.

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SOURCE Amadeus

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