Harmon Brothers Follows Up Musically-Driven, Mega-Hit Lumē Campaign with Musical Sequel

PROVO, Utah, Dec. 9, 2019 /PRNewswire/ -- Harmon Brothers, the Provo-based social media ad agency behind "the greatest viral ad in internet history," has earned national headlines, 1.5 billion + views and helped drive over $350 million in sales with its social blockbusters such as Squatty Potty, Purple, ChatBooks, FiberFix, Poo-Pourri, and Lumē. Today, Harmon Brothers released its second major campaign promoting Lumē Deodorant, a doctor-developed, aluminum free, natural deodorant for the whole body entitled "This deodorant cured my stanky pits, my husband's funky junk, and my son's stinky feet!" The first and earlier release in December 2018 was a huge success, racking up over 70 million views to date.

"I've always known, if you want to talk about taboo subjects like body odor, no one does it better than the Harmon Brothers. We were thrilled with the success of the first Lumē advertisement produced by their team, so I knew there had to be a Part 2," said Dr. Shannon Klingman, Lumē Inventor and CEO. "We have the most effective aluminum free deodorant on the market today and the fact that you can use Lumē anywhere means we are defining a new category in hygiene. I am confident the new ad will continue to help women and men discover Lumē."

Developed by Dr. Shannon Klingman, a gynecologist, Lumē is aluminum free, and made from naturally derived and skin-safe ingredients. It is a clinically-proven 72-hour odor control that can safely be used anywhere on a person's body. Dr. Klingman said, "Lumē was born because, as an OBGYN, I saw how doctors were far too eager to prescribe antibiotics for day-to-day body odors below the belt. So, I dove into that odor causing reaction and created a product that stopped the stink above and below the belt."

Lumē is so effective that in a head-to-head study against two natural deodorant leaders, Native and Schmidt's, Lumē was proven to control odor six times longer than both. Lumē has helped women and men of all ages to prevent body odor. It's made without aluminum, artificial fragrance oils or baking soda, meaning anyone can feel confident using it even on the most sensitive skin.

Sticking with the theme of the first Lumē ad, the latest Harmon Brothers spot follows the glamorous life of a woman who no longer struggles with body odor, due to Lumē. But rather than a musical number fit for Broadway, the lead character breaks into a catchy doo-wop, complete with a chorus of backup crooners. Harmon Brothers' famous humor is interspersed throughout. 

"This deodorant cured my stanky pits, my husband's funky junk, and my son's stinky feet!"

CREDITS

CAST:                       
French Woman: Whitney Meek   
Female Construction Worker: Natalie Killpack-Daniel
Male Construction Worker: Bryce Fernelius      
Gym Guy: Tito Livas
Awkward Teen: Anson Bagley     
Female Grocer (and reviewer): Kenna L Stewart          
Career Woman: Megan Heaps     
Surgeon: Brittany Andam  
Tough Guy (and reviewer): Donnie Winter        
Portly Man: Jordan Anderson       
Old Lady: Bessie A Thornton        
Man in wheelchair: Brady Snow  
Bobbie: Bobbie lee 
Trumpeter: Gabe Spencer 
Waitress: Emily Tessa Ebert         
Mailman: Luiz Laffey          
Hip townswoman:  Summer Corry           
Chef: Bennett Klingman   
Sk8er Boi: Hunter McDermott       
Diner Woman: Bailey Horne         
Extra:  Blake Brust 
Extra:  James Dayton        
Extra:  Stacia Barton          
Extra:  Emily McLean         
Extra:  Moira McLean         
Extra:  Kella McLean         
Extra:  Enna McLean          

CREW:                      
Co-Director:   Nick Ritter     
Co-Director:   Kaitlin Snow Seamons      
Creative Director:     Kaitlin Snow Seamons      
Co-Creative Director: Jonny Vance         
UPM: Tiffani Barth 
Producer: Josh Stofferahn
1st AD: Sohrab Mirmont    
2nd AD: Matt Tucker           
DP: Tyler Stevens   
1st AC: Paul Green
2nd AC: Kevin Lyde           
Stedi Cam: Scott Warren   
Scripty: Brandon Cummings        
Dit/Asst Edit  : Blake Brust
Gaffer: Phil Shepherd        
Key Grip: Kevin Woodward           
Grip: Dan Haskell   
Grip: Brian Shepherd         
Art Director: Dillon Ellefson        
Set Decorator: Gabe Jessop         
Greens-person: Joe DeCicco       
Construction / Facade, Set Mover: Jean Roush           
Hair and Makeup: Cynthia Shelly
HMU Assistant: Tori Valdez          
Wardrobe: Kacie Seamons           
Wardrobe Assistant: Jerika Hermansen 
Sound: Evan Anderson     
Craft:  Fat Boy Catering
Dance Choreography: Jennifer Tingey  
Location Manager: Adam Bohl     
Teleprompter Op/Playback: Wes Curtin  
BTS: Gibson Smith 
VFX Supervisor: Bryson Alley      
PA #1: Kat Holbrook           
PA #2 : Logan Nielsen       
Casting Agent: Ben Cummins     
Lead Writer: Dave Vance  
Writer: Whitney Meek         
Writer  : Kelly Vrooman       
Writer: Natalie Madsen      
Music Composition: Dave Vance
Music Orchestration:Michael Vance       
Music Director:Peter Murray         
Music Recording & Mixing: Scott Wiley  
Whitney Meek - Lead Vocals
Peter Murray - Music Supervisor, Piano
Becca Moench - Contractor
Carolyn Scott - Soprano
Amanda Ritter - Alto
Bennett Klingman- Tenor
Kelly DeHaan - Bass
Aaron Ashton - Violin
John Shin - Violin
Emily Brown - Viola
Nicole Pinnell - Cello
Scott Wiley - ElectricBass
Austie Robinson - Trumpet
Will Kimball - Trombone
Derek Crane - Tenor Saxophone
Brandon Cummings- Drums
Post Production Supervisor: Bryson Alley         
Editor: Nick Ritter    
Graphic Designer:   Mike Henderson     
Lead Animator: Bryson Alley        
Animator: Gibson Smith    
Animator: Tyler Stevens    
VFX Lead Artist: Bryson Alley      
VFX Artist: Bryan Fugal     
Finishing Editor: Bryson Alley      
Finishing Editor: Kaitln Snow Seamons
Subtitles: Blake Brust         
Colorist: Tyler Stevens       
Sound Mixer/Designer: Stephen Henderson    

ABOUT HARMON BROTHERS
The Harmon Brothers is a Provo, Utah-based ad agency behind the most viral ad in internet history. Since 2013, the company has created nearly 20 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $350 million in sales.

ABOUT LUMĒ
Lumē is all natural, clinically-proven, 72-hour odor control you can use anywhere on your body. Lumē has helped women and men of all ages to prevent body odor. It's made without aluminum, artificial fragrance oils, or baking soda, so you can feel confident using it even on your most sensitive skin. www.Lume.Love 

SOURCE The Harmon Brothers

Related Links

http://harmonbrothers.com