Harley-Davidson Joins Forces With Marvel

Customers Can Assemble a Bike and Create a Character for a Chance to be written into an Avengers Comic Book in the Assemble Your Freedom Promotion

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Harley-Davidson

Feb 16, 2012, 06:20 ET

MILWAUKEE, Feb. 16, 2012 /PRNewswire/ -- Harley-Davidson and Marvel Entertainment have come together again for the Assemble Your Freedom contest where customers can assemble their dream bike and become a character in an Avengers comic.

(Logo: http://photos.prnewswire.com/prnh/20120216/CG55270LOGO)

From now through July 1, anyone can enter the Assemble Your Freedom contest online at www.harley-davidson.com/wcm/avengers. Just create a profile with a hero name and description along with selecting a Super Hero bike model and features on the Harley-Davidson H-D1 Bike Builder.

"We're excited to collaborate with Marvel again and to do it with such a great and historic property like the Avengers," said Dino Bernacchi, Harley-Davidson Marketing Communication Director. "The Assemble Your Freedom contest gives anyone who believes in things like freedom and independence the chance to express their passion and spirit for Harley-Davidson and Avengers in a truly unique way. They'll be able to ride into an Avengers mission and be immortalized in this special edition digital comic."

The Assemble Your Freedom contest will be select five winners based on various factors with prizes that include the motorcycle they created and being immortalized with a personal likeness and motorcycle drawn into a custom Avengers comic book.

Based on the ever-popular Marvel comic book series, the Avengers film brings together the mightiest Super Hero characters on screen for the first time. The recently launched Harley-Davidson Softail Slim motorcycle will have a role in the new Avengers film, scheduled to premiere on May 4, 2012.

ABOUT THE MOVIE:

Marvel Studios presents "Marvel's The Avengers"—the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and written and directed by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.

"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Stan Lee, Jon Favreau, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film will be released May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.

SOURCE Harley-Davidson