Harley-Davidson Fans Around The World Embark On Year-Long, Epic Celebration Of Motor Company's 110th Anniversary

Official Anniversary Celebration Events Announced; Include Bike Blessing with Pope Benedict XVI in Rome and Milwaukee Homecoming Event

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Harley-Davidson

Sep 06, 2012, 10:53 ET

MILWAUKEE, Sept. 6, 2012 /PRNewswire/ -- Today, Harley-Davidson announced the official calendar of 110^th Anniversary Celebration events for the coming year. The events will connect millions of Harley-Davidson fans across the globe, united by a common bond and shared passion for freedom, self-expression and epic adventure.

Included in the official calendar are 12 anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global regional markets through September 2013. The events span 11 countries on six continents including North America, South America, Europe, Asia, Africa and Australia. The festivities began last week with a 110^th Anniversary Celebration kickoff party at the Harley-Davidson Museum in Milwaukee, the Motor Company's birthplace.

"The 110^th Anniversary will be the biggest in our history, celebrated by fans at events on almost every continent on the planet over the course of an entire year," said Mark-Hans Richer, Harley-Davidson Chief Marketing Officer. "This is more than an Anniversary event – it's an epic celebration of the freedom that unites us all, and we invite everyone around the world to join in."

Capping the regional experiences will be two main anniversary celebration events in Rome, Italy and Milwaukee. The Rome event in June 2013 will include a party in the Touristic Port of Ostia, two headlining concerts at the Stadio Olimpico, and a special bike blessing inside St. Peter's Square, Vatican City, the heart of Rome, by Pope Benedict XVI. The event in Milwaukee over Labor Day weekend in 2013 will be an expanded celebration including rides to Milwaukee organized by fans, a celebration at the world-renowned Henry Maier Festival Park (Summerfest grounds), a massive parade through downtown Milwaukee, activities at the Harley-Davidson Museum and three headlining concerts.

Official 110^th Anniversary Celebration Calendar of Events

Official 110^th Anniversary Celebration experiences in regional markets between August 2012 and September 2013 include:

Faaker See, Austria (Sept. 4-9, 2012): 110^th Anniversary Kickoff Party at European Bike Week
Goa, India (Feb. 2013): 110^th Anniversary Experience at the 1st National H.O.G. Rally
Auckland, New Zealand (Feb. 14-17, 2013): 110^th Anniversary Experience at the National H.O.G. Rally
Daytona Beach, Fla. (March 9-16, 2013): 110^th Anniversary Experience at Daytona Bike Week
Melbourne, Australia (April 13-14, 2013) 110^th Anniversary Experience
Margate, South Africa (April 26-28, 2013): 110^th Anniversary Experience at Africa Bike Week
Qiandao Lake, Zhe Jiang Province, China (April 30-May 2, 2013): 110^th Anniversary Experience
Mexico City, Mexico (Spring/Summer 2013): 110^th Anniversary Experience
Sao Paulo, Brazil (Spring/Summer 2013): 110^th Anniversary Experience
Rome (June 13-16, 2013): 110^th Anniversary Celebration
Sturgis, S.D. (Aug. 3-10, 2013): 110^th Anniversary Experience at Sturgis Motorcycle Rally
Milwaukee (Aug. 29-Sept. 1, 2013): 110^th Anniversary Celebration and H.O.G. 30^th Anniversary Party
Kuala Lumpur, Malaysia (Sept. 14-19, 2013): 110^th Anniversary Experience at Asia Harley Days

Join the Celebration Online

Harley-Davidson fans are invited to join the celebration events online where they can share videos, images and experiences on Facebook, Twitter, and at www.h-d.com/110. The website, which will remain live through 2013, will feature details about all of the Motor Company's 110^th Anniversary events, as well as content posted from fans around the world.

Information regarding ticketing and registration for the official 110^th Anniversary Celebration events, which will vary according to event and region, will be made available on the website later this year.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.

SOURCE Harley-Davidson