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Harley-Davidson Earnings, Retail Motorcycle Sales Show Continued Strength

Worldwide Retail New Motorcycle Sales Climb 10.9 Percent in Fourth Quarter and 5.9 Percent for the Full Year

Full-Year Earnings Double on Motorcycle Shipment Growth, Improved Motorcycle Operating Margin and Financial Services Performance


News provided by

Harley-Davidson, Inc.

Jan 24, 2012, 07:00 ET

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MILWAUKEE, Jan. 24, 2012 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) reported a strong finish to 2011, with improved fourth-quarter performance capping a year of earnings and dealer retail sales growth.

Income from continuing operations was $54.6 million, or $0.24 per share, in the fourth quarter of 2011, compared to a loss of $42.1 million, or $0.18 per share from continuing operations in the year-ago quarter. For the full year 2011, income from continuing operations more than doubled to $548.1 million, or $2.33 per share, compared to income of $259.7 million, or $1.11 per share, from continuing operations in 2010.

Retail sales of new Harley-Davidson motorcycles grew 10.9 percent worldwide in the fourth quarter compared to the prior-year period, including an 11.8 percent increase in the U.S. For the full year 2011, new Harley-Davidson motorcycle retail sales rose 5.9 percent worldwide and 5.8  percent in the U.S.

On a segment basis, full-year operating income from Motorcycles and Related Products grew 48.2 percent on higher shipment volume and operating margin improvement, while operating income from Financial Services grew 47.8 percent on continued improvement in credit performance, compared to 2010.    

"Our improved performance in 2011 is the result of the tremendous efforts of all of our employees, dealers and suppliers," said Keith Wandell, President and Chief Executive Officer of Harley-Davidson, Inc.

"Harley-Davidson is all about fulfilling dreams through remarkable motorcycles and extraordinary customer experiences. In 2011 we made strong progress at transforming our business to be more agile and effective than ever at exceeding customer expectations," Wandell said. "The changes underway across the organization will enable Harley-Davidson to be world class and customer led like never before, with shorter product development lead times, flexible manufacturing and an unmatched premium retail experience.

"At retail, we believe the solid improvement in new Harley-Davidson motorcycle sales reflects the strong appeal of our product lineup to a diverse customer base and the great efforts of our dealers, combined with results from our investments in growth opportunities across all regions and improved consumer confidence in the U.S. While we are encouraged by the retail sales trend, we continue to keep a close watch on the marketplace and remain cautious in our expectations for 2012," Wandell said.

Retail Harley-Davidson Motorcycle Sales

On a worldwide basis, dealers sold 40,359 new Harley-Davidson motorcycles in the fourth quarter of 2011, a 10.9 percent increase compared to 36,390 motorcycles sold in the year-ago period.  Dealers sold 23,753 new Harley-Davidson motorcycles in the U.S., an 11.8 percent increase compared to the fourth quarter of 2010. In international markets, dealers sold 16,606 new Harley-Davidson motorcycles during the fourth quarter, an increase of 9.7 percent compared to the year-ago period.

For the full year, worldwide retail sales of new Harley-Davidson motorcycles increased 5.9 percent to 235,188 units, compared to sales of 222,110 units in 2010. U.S. retail sales of new Harley-Davidson motorcycles increased 5.8 percent to 151,683 units, and in international markets sales increased 6.1 percent to 83,505 units, for the full year compared to 2010. Industry-wide U.S. heavyweight new motorcycle (651cc-plus) retail unit sales increased 4.3 percent for the full year, compared to 2010.

Fourth-quarter and full-year data are listed in the accompanying tables.

Harley-Davidson Motorcycles and Related Products Segment Financial Results

Fourth-Quarter Segment Results: Revenue from Motorcycles during the fourth quarter of 2011 of $791.9 million was up 13.5 percent compared to the year-ago period. The Company shipped 50,730 motorcycles to dealers and distributors worldwide during the quarter, compared to shipments of 44,481 motorcycles in the fourth quarter of 2010.

Revenue from Motorcycle Parts and Accessories (P&A) totaled $161.2 million during the quarter, up 7.9 percent, and revenue from General Merchandise, which includes MotorClothes® Apparel and Accessories, was $69.3 million, up 12.8 percent compared to the year-ago period.

Gross margin was 31.2 percent in the fourth quarter of 2011, compared to 29.6 percent in the fourth quarter of 2010. Fourth-quarter operating margin from motorcycles and related products was 3.5 percent on operating income of $35.6 million. In 2010, the Company had an operating loss in the fourth quarter from motorcycles and related products of $6.8 million.

Twelve-Month Segment Results: For the full year of 2011, the Company shipped 233,117 motorcycles to dealers and distributors, a 10.7 percent increase compared to 210,494 units shipped in 2010.

Revenue from Motorcycles for the full year was $3.55 billion, a 13.3 percent increase compared to the year-ago period. Full-year P&A revenue was $816.6 million, a 9.0 percent increase compared to 2010. General Merchandise revenue was $274.1 million, a 5.8 percent increase compared to 2010.

Gross margin for the full year was 33.4 percent and operating margin was 12.0 percent, compared to 34.2 percent and 9.1 percent respectively in 2010.

Financial Services Segment

The Financial Services segment recorded operating income of $56.8 million in the fourth quarter of 2011, compared to operating income of $43.5 million in the year-ago quarter. The increase in fourth-quarter operating income was largely the result of continued improvement in credit performance at Harley-Davidson Financial Services. For the full year, operating income from financial services was $268.8 million, compared to operating income of $181.9 million in 2010.

Guidance

Harley-Davidson expects to ship 240,000 to 245,000 motorcycles to dealers and distributors worldwide in 2012, a three-to five-percent increase compared to 2011. In the first quarter of 2012, the Company expects to ship 58,000 to 63,000 motorcycles.

For the full year, Harley-Davidson expects gross margin to be between 34.75 percent and 35.75 percent.  The Company expects capital expenditures of between $190 million and $210 million in 2012, which includes approximately $25 million to support restructuring activities.   

Restructuring Update

In 2011, Harley-Davidson realized cumulative savings from restructuring activities initiated since early 2009 of $217 million, in line with company estimates of $210 million to $230 million. Upon completion, Harley-Davidson continues to expect restructuring activities to generate annual ongoing savings of $315 million to $335 million, beginning in 2014. For the full year 2011, Harley-Davidson incurred one-time restructuring costs of $68.0 million. The Company now expects all restructuring activities initiated since 2009 to result in one-time overall costs of $500 million to $520 million through 2013, including $50 million to $60 million in 2012, a $5 million reduction to the range previously provided.

Income Tax Rate

For the full year 2011, the Company's effective income tax rate from continuing operations was 30.9 percent, compared to 33.5 percent in 2010.  The lower 2011 effective tax rate was mainly driven by a 2011 change in the Wisconsin income tax law associated with certain net operating losses, and a one-time tax charge in 2010 associated with the federal healthcare legislation. In 2012, the Company expects its full-year effective tax rate from continuing operations to be approximately 35.5 percent.

Cash Flow

Cash and marketable securities totaled $1.68 billion at year-end 2011, compared to $1.16 billion at year-end 2010. For full-year 2011, Harley-Davidson generated $885.3 million of cash provided by operating activities from continuing operations, compared to $1.16 billion in 2010. Capital expenditures for full-year 2011 were $189.0 million.

Share Repurchase

The Company repurchased 3.5 million shares of Harley-Davidson, Inc. common stock at a cost of $127.0 million during the fourth quarter of 2011. At year-end 2011, there were approximately 230.5 million shares of Harley-Davidson common stock outstanding and 18.6 million shares remaining on board-approved share repurchase authorizations.

Discontinued Operations

In the fourth quarter of 2011, Harley-Davidson recognized a $51.0 million benefit on income from discontinued operations, driven by the reversal of tax amounts reserved in prior years related to the divestiture of the Company's MV Agusta subsidiaries. The amounts had been reserved pending an agreement with the IRS on the tax treatment of the transaction. With the agreement, the Company anticipates no further financial adjustments related to MV Agusta.

Company Background

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and select European countries. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

Conference Call and Webcast Presentation

Harley-Davidson will discuss fourth-quarter results on a Webcast at 8:00 a.m. CT today. The Webcast presentation will be posted prior to the call and can be accessed at http://investor.harley-davidson.com/. Click "Events and Presentations" under "Resources." The audio portion of today's call will also be posted at harley-davidson.com beginning approximately two hours after the conclusion of the call for one year. The audio may also be accessed until February 7, 2012 by calling 404-537-3406 or 855-859-2056 in the US, pin number36261875#. 

Forward-Looking Statements

The Company intends that certain matters discussed in this release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the Company "believes," "anticipates," "expects," "plans," or "estimates" or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The Company's ability to meet the targets and expectations noted depends upon, among other factors, the Company's ability to (i) execute its business strategy, (ii) effectively execute the Company's restructuring plans within expected costs and timing, (iii) implement and manage enterprise-wide information technology solutions, including solutions at its manufacturing facilities, and secure data contained in those systems, (iv) adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices,  (v) anticipate the level of consumer confidence in the economy, (vi) manage through inconsistent economic conditions, including changing capital, credit and retail markets, (vii) continue to realize production efficiencies at its production facilities and manage operating costs including materials, labor and overhead, (viii) successfully implement with our labor unions the agreements that we have executed with them that we believe will provide flexibility and cost-effectiveness to accomplish restructuring goals and long-term competitiveness, (ix) manage risks that arise through expanding international operations and sales, (x) manage supply chain issues, including any unexpected interruptions or price increases caused by raw material shortages or natural disasters, (xi) manage production capacity and production changes, (xii) provide products, services and experiences that are successful in the marketplace, (xiii) develop and implement sales and marketing plans that retain existing retail customers and attract new retail customers in an increasingly competitive marketplace, (xiv) manage the risks that our independent dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand, (xv) continue to have access to reliable sources of capital funding and adjust to fluctuations in the cost of capital, (xvi) manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS' loan portfolio, (xvii) sell all of its motorcycles and related products and services to its independent dealers, (xviii) continue to develop the capabilities of its distributor and dealer network, (xix) manage changes and prepare for requirements in legislative and regulatory environments for its products, services and operations, (xx) adjust to healthcare inflation and reform, pension reform and tax changes, (xxi) retain and attract talented employees, and (xxii) detect any issues with our motorcycles or manufacturing processes to avoid delays in new model launches, recall campaigns, increased warranty costs or litigation. 

In addition, the Company could experience delays or disruptions in its operations as a result of work stoppages, strikes, natural causes, terrorism or other factors. Other factors are described in risk factors that the Company has disclosed in documents previously filed with the Securities and Exchange Commission.

The Company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company's independent dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its independent dealers and distributors to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company's independent dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.

TABLES FOLLOW

Harley-Davidson, Inc.

Condensed Consolidated Statements of Operations

(In thousands, except per share amounts)

(Unaudited)

 

 

 

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

 

 

 

Three months ended

 

Twelve months ended

 

 

December 31,

 

December 31,

 

December 31,

 

December 31,

 

 

2011

 

2010

 

2011

 

2010

 

 

 

 

 

 

 

 

 

Motorcycles and related products revenue

 

$   1,026,777

 

$      917,076

 

$   4,662,264

 

$   4,176,627

Gross profit

 

320,451

 

271,066

 

1,555,976

 

1,427,403

Selling, administrative and engineering expense

 

265,918

 

260,153

 

926,808

 

885,137

Restructuring expense

 

18,970

 

17,671

 

67,992

 

163,508

  Operating income from motorcycles & related products

 

35,563

 

(6,758)

 

561,176

 

378,758

 

 

 

 

 

 

 

 

 

Financial services revenue

 

157,153

 

166,322

 

649,449

 

682,709

Financial services expense

 

100,336

 

122,844

 

380,658

 

500,836

  Operating income from financial services

 

56,817

 

43,478

 

268,791

 

181,873

 

 

 

 

 

 

 

 

 

Operating income

 

92,380

 

36,720

 

829,967

 

560,631

Investment income

 

2,338

 

1,776

 

7,963

 

5,442

Interest expense

 

11,165

 

20,209

 

45,266

 

90,357

Loss on debt extinguishment

 

 

 

85,247

 

 

 

85,247

Income (loss) before income taxes

 

83,553

 

(66,960)

 

792,664

 

390,469

Provision (benefit) for income taxes

 

28,909

 

(24,884)

 

244,586

 

130,800

Income (loss) from continuing operations

 

54,644

 

(42,076)

 

548,078

 

259,669

Income (loss) from discontinued operations, net of tax

 

51,036

 

(4,690)

 

51,036

 

(113,124)

Net income (loss)

 

$      105,680

 

$      (46,766)

 

$      599,114

 

$      146,545

 

 

 

 

 

 

 

 

 

Earnings (loss) per common share from continuing operations:

 

 

 

 

 

 

 

 

  Basic

 

$           0.24

 

$         (0.18)

 

$           2.35

 

$           1.11

  Diluted

 

$           0.24

 

$         (0.18)

 

$           2.33

 

$           1.11

 

 

 

 

 

 

 

 

 

Income (loss) per common share from discontinued operations:

 

 

 

 

 

 

 

 

  Basic

 

$           0.22

 

$         (0.02)

 

$           0.22

 

$         (0.48)

  Diluted

 

$           0.22

 

$         (0.02)

 

$           0.22

 

$         (0.48)

 

 

 

 

 

 

 

 

 

Earnings (loss) per common share:

 

 

 

 

 

 

 

 

  Basic

 

$           0.46

 

$         (0.20)

 

$           2.57

 

$           0.63

  Diluted

 

$           0.46

 

$         (0.20)

 

$           2.55

 

$           0.62

 

 

 

 

 

 

 

 

 

Weighted-average common shares:

 

 

 

 

 

 

 

 

  Basic

 

229,827

 

233,535

 

232,889

 

233,312

  Diluted

 

231,968

 

233,535

 

234,918

 

234,787

 

 

 

 

 

 

 

 

 

Cash dividends per common share

 

$         0.125

 

$           0.10

 

$         0.475

 

$           0.40

 

 

 

 

 

 

 

Harley-Davidson, Inc.

Condensed Consolidated Balance Sheets

(In thousands)

 

 

 

 

 

 

 

 

 

(Unaudited)

 

 

 

 

 

 

December 31,

 

December 31,

 

 

 

 

2011

 

2010

 

 

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

    Cash and cash equivalents

 

$   1,526,950

 

$   1,021,933

 

 

    Marketable securities

 

153,380

 

140,118

 

 

    Accounts receivable, net

 

219,039

 

262,382

 

 

    Finance receivables, net

 

1,168,603

 

1,080,432

 

 

    Restricted finance receivables held by variable interest entities, net 

 

591,864

 

699,026

 

 

    Inventories

 

418,006

 

326,446

 

 

    Restricted cash held by variable interest entities 

 

229,655

 

288,887

 

 

    Other current assets

 

234,709

 

247,402

 

 

Total current assets

 

4,542,206

 

4,066,626

 

 

 

 

 

 

 

 

 

Finance receivables, net

 

1,754,441

 

1,553,781

 

 

Restricted finance receivables held by variable interest entities, net 

 

2,271,773

 

2,684,330

 

 

Other long-term assets

 

1,105,744

 

1,126,003

 

 

 

 

$   9,674,164

 

$   9,430,740

 

 

 

 

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS' EQUITY

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

    Accounts payable & accrued liabilities

 

$      819,885

 

$      782,017

 

 

    Short-term debt

 

838,486

 

480,472

 

 

    Current portion of long-term debt

 

399,916

 

-

 

 

    Current portion of long-term debt held by variable interest entities 

 

640,331

 

751,293

 

 

Total current liabilities

 

2,698,618

 

2,013,782

 

 

 

 

 

 

 

 

 

Long-term debt

 

2,396,871

 

2,516,650

 

 

Long-term debt held by variable interest entities 

 

1,447,015

 

2,003,941

 

 

Pension and postretirement healthcare liabilities

 

571,065

 

536,847

 

 

Other long-term liabilities

 

140,339

 

152,654

 

 

 

 

 

 

 

 

 

Total shareholders' equity

 

2,420,256

 

2,206,866

 

 

 

 

$   9,674,164

 

$   9,430,740

 

 

 

 

 

 

 

 

 

Harley-Davidson, Inc.

 

 

Condensed Consolidated Statements of Cash Flows

 

 

 (In thousands)

 

 

 

 

 

 

 

(Unaudited)

 

 

 

 

 

 

Twelve months ended

 

 

December 31,

 

December 31,

 

December 31,

 

 

2011

 

2010

 

2009

 

 

 

 

 

 

 

Net cash provided by operating activities

 

 

 

 

 

 

  of continuing operations

 

$      885,291

 

$   1,163,418

 

$      609,010

 

 

 

 

 

 

 

Cash flows from investing activities of continuing operations:

 

 

 

 

 

 

  Capital expenditures

 

(189,035)

 

(170,845)

 

(116,748)

  Finance receivables, net

 

138,025

 

416,430

 

(771,058)

  Collection of retained securitization interests

 

 

 

 

 

61,170

  Net change in marketable securities

 

(12,532)

 

(100,148)

 

(39,685)

  Other, net

 

-

 

-

 

2,834

Net cash (used by) provided by investing activities of continuing operations

 

(63,542)

 

145,437

 

(863,487)

 

 

 

 

 

 

 

Cash flows from financing activities of continuing operations:

 

 

 

 

 

 

  Proceeds from issuance of medium-term notes

 

387,865

 

-

 

496,514

  Repayments of medium-term notes

 

-

 

(200,000)

 

-

  Proceeds from issuance of senior unsecured notes

 

-

 

-

 

595,026

  Repayments of senior unsecured notes

 

-

 

(380,757)

 

-

  Proceeds from securitization debt

 

1,082,599

 

598,187

 

2,413,192

  Repayments of securitization debt

 

(1,754,568)

 

(1,896,665)

 

(263,083)

  Net increase (decrease) in credit facilities and unsecured commercial paper

 

237,827

 

30,575

 

(1,083,331)

  Net repayments of asset-backed commercial paper

 

(483)

 

(845)

 

(513,168)

  Net change in restricted cash

 

59,232

 

77,654

 

(167,667)

  Dividends

 

(111,011)

 

(94,145)

 

(93,807)

  Purchase of common stock for treasury

 

(224,548)

 

(1,706)

 

(1,920)

  Excess tax benefits from share-based payments

 

6,303

 

3,767

 

170

  Issuance of common stock under employee stock option plans

 

7,840

 

7,845

 

11

Net cash used by financing activities of continuing operations

 

(308,944)

 

(1,856,090)

 

1,381,937

 

 

 

 

 

 

 

Effect of exchange rate changes on cash and cash equivalents

 

 

 

 

 

 

  of continuing operations

 

(7,788)

 

4,940

 

6,789

 

 

 

 

 

 

 

Net increase (decrease) in cash and cash equivalents of continuing operations

 

505,017

 

(542,295)

 

1,134,249

 

 

 

 

 

 

 

Cash flows from discontinued operations:

 

 

 

 

 

 

  Cash flows from operating activities of discontinued operations

 

-

 

(71,073)

 

(71,298)

  Cash flows from investing activities of discontinued operations

 

-

 

-

 

(18,805)

  Effect of exchange rate changes on cash and cash equivalents

 

 

 

 

 

 

    of discontinued operations

 

-

 

(1,195)

 

(1,208)

 

 

-

 

(72,268)

 

(91,311)

 

 

 

 

 

 

 

Net increase (decrease) in cash and cash equivalents

 

$      505,017

 

$    (614,563)

 

$   1,042,938

 

 

 

 

 

 

 

Cash and cash equivalents:

 

 

 

 

 

 

  Cash and cash equivalents - beginning of period

 

$   1,021,933

 

$   1,630,433

 

$      568,894

  Cash and cash equivalents of discontinued operations - beginning of period

 

-

 

6,063

 

24,664

  Net increase (decrease) in cash and cash equivalents

 

505,017

 

(614,563)

 

1,042,938

  Less: Cash and cash equivalents of discontinued operations - end of period

 

 

 

 

 

(6,063)

  Cash and cash equivalents - end of period

 

$   1,526,950

 

$   1,021,933

 

$   1,630,433

 

 

 

 

 

 

 

 

 

 

Motorcycles and Related Products Revenue and

 Motorcycle Shipment Data

 

 

 

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

 

 

 

Three months ended

 

Twelve months ended

 

 

December 31,

 

December 31,

 

December 31,

 

December 31,

 

 

2011

 

2010

 

2011

 

2010

MOTORCYCLES AND RELATED PRODUCTS REVENUE (in thousands)

 

 

 

 

 

 

 

 

  Harley-Davidson( R ) motorcycles

 

$      791,917

 

$      697,781

 

$   3,553,291

 

$   3,136,987

  Buell( R ) motorcycles

 

67

 

4,546

 

1,256

 

16,280

  Parts & Accessories

 

161,182

 

149,395

 

816,569

 

749,240

  General Merchandise

 

69,315

 

61,458

 

274,124

 

259,125

  Other

 

4,296

 

3,896

 

17,024

 

14,995

 

 

$   1,026,777

 

$      917,076

 

$   4,662,264

 

$   4,176,627

 

 

 

 

 

 

 

 

 

MOTORCYCLE SHIPMENTS:

 

 

 

 

 

 

 

 

  Harley-Davidson

 

 

 

 

 

 

 

 

    United States

 

33,625

 

27,617

 

152,180

 

131,636

    International

 

17,105

 

16,864

 

80,937

 

78,858

      Total Harley-Davidson

 

50,730

 

44,481

 

233,117

 

210,494

 

 

 

 

 

 

 

 

 

  Buell

 

10

 

63

 

274

 

2,614

 

 

 

 

 

 

 

 

 

MOTORCYCLE PRODUCT MIX:

 

 

 

 

 

 

 

 

  Harley-Davidson

 

 

 

 

 

 

 

 

    Touring

 

21,592

 

18,514

 

92,002

 

81,927

    Custom

 

19,933

 

17,835

 

91,459

 

87,158

    Sportster( R )

 

9,205

 

8,132

 

49,656

 

41,409

      Total Harley-Davidson

 

50,730

 

44,481

 

233,117

 

210,494

 

 

 

 

 

 

 

 

 

Worldwide Retail Sales of Harley-Davidson Motorcycles

 

 

 

 

 

 

 

 

 

 

 

Three months ended

 

Twelve months ended

 

 

December 31,

 

December 31,

 

December 31,

 

December 31,

 

 

2011

 

2010

 

2011

 

2010

North America Region

 

 

 

 

 

 

 

 

  United States

 

23,753

 

21,246

 

151,683

 

143,391

  Canada

 

1,214

 

1,022

 

10,502

 

10,376

    Total North America Region

 

24,967

 

22,268

 

162,185

 

153,767

 

 

 

 

 

 

 

 

 

Europe Region (Includes Middle East and Africa)

 

 

 

 

 

 

 

 

  Europe*

 

5,997

 

5,938

 

39,334

 

37,378

  Other

 

1,059

 

731

 

5,006

 

3,810

    Total Europe Region

 

7,056

 

6,669

 

44,340

 

41,188

 

 

 

 

 

 

 

 

 

Asia Pacific Region

 

 

 

 

 

 

 

 

  Japan

 

2,574

 

2,951

 

10,401

 

11,405

  Other

 

3,270

 

2,750

 

11,015

 

9,582

    Total Asia Pacific Region

 

5,844

 

5,701

 

21,416

 

20,987

 

 

 

 

 

 

 

 

 

Latin America Region

 

2,492

 

1,752

 

7,247

 

6,168

 

 

 

 

 

 

 

 

 

    Total Worldwide Retail Sales

 

40,359

 

36,390

 

235,188

 

222,110

 

 

 

 

 

 

 

 

 

Data Source (subject to update)

 

 

 

 

 

 

 

 

Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and this information is subject to revision.

 

 

 

 

 

 

 

 

 

 

 

 

 

Only Harley-Davidson( R ) motorcycles are included in the Harley-Davidson Motorcycle Sales data.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

 

 

 

 

 

 

 

 

 

 

Heavyweight Motorcycle Registration Data(1)

 

 

 

 

 

 

 

Twelve months ended

 

 

December 31,

 

December 31,

 

 

2011

 

2010

United States(2)

 

271,018

 

259,733

 

 

 

 

 

 

 

Eleven months ended

 

 

November 30,

 

November 30,

 

 

2011

 

2010

Europe(3)

 

284,853

 

294,351

 

 

 

 

 

1 - Heavyweight data includes street legal 651+cc models. Street legal 651+cc models include on-highway, dual purpose models and three-wheeled vehicles.

 

 

 

 

 

2 - United States data is derived from information provided by Motorcycle Industry Council (MIC). This third party data is subject to revision and update. Prior periods have been adjusted to include all dual purpose models that were previously excluded.

 

 

 

 

 

3 - Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 651+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. Europe market data is reported on a one-month lag. This third-party data is subject to revision and update.

SOURCE Harley-Davidson, Inc.

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