Hard Rock International Partners with World Wildlife Fund for Collaborative "Save the Planet" T-Shirt

Limited-Edition Collectible T-Shirt Made with Eco-Friendly Fabrics to Protect the Environment

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Apr 22, 2019, 09:00 ET

HOLLYWOOD, Fla., April 22, 2019 /PRNewswire/ -- Hard Rock International today announced a collaboration with World Wildlife Fund (WWF), a global leader in conservation with a focus on protecting the future of nature, to produce a limited-edition "Save the Planet" T-shirt. The new T-shirt from Hard Rock and WWF gives customers around the world a clothing option that not only serves as a fashionable collectible piece, but also supports a worthy cause.

The limited-edition, cobranded T-shirt is inspired by the iconic Hard Rock Classic tee and comes in both men's classic fit and women's modern fit. Fans looking to expand their Hard Rock collection can purchase the T-shirt online and at select Rock Shop® locations for $27.50. A portion of the proceeds from all "Save the Planet" T-shirts sold will benefit WWF's initiatives to reduce the most pressing threats to the diversity of life on Earth.

"Social purpose has been a core element of Hard Rock's DNA for nearly 50 years, and as a brand with a deep commitment to building an environmentally sustainable future, we are proud to launch the new 'Save the Planet' T-shirt in partnership with the World Wildlife Fund," said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International. "Our limited-edition collaborative T-shirt supports Hard Rock's ongoing efforts to protect Earth's natural resources and implement ethical sourcing, while offering eco-friendly fashion that supports the environment."

Taking inspiration from Hard Rock's long-standing and renowned brand mottos, the "Save the Planet" T-shirt was created using off-white cotton and recycled polyester yarns by REPREVE® to reinforce ethical sourcing and environmentally-conscious shopping habits. By avoiding the use of new petroleum while manufacturing these shirts, fewer greenhouse gases are emitted, thus conserving water and energy throughout the process.

"Our collaboration with Hard Rock will engage people in our mission – protecting the future of nature," said Sheila Bonini, WWF's Senior Vice President of Private Sector Engagement. "This new campaign will not only help support WWF's conservation work, but we hope it will also inspire their customers to become environmental champions."

In partnering with World Wildlife Fund, which Charity Navigator rated at 96 percent for transparency, Hard Rock furthers its commitment to fans by working with a charity partner that puts public transparency at the forefront of its mission.

Fans looking to "Save the Planet" with Hard Rock and WWF can purchase a shirt by visiting the online Rock Shop at https://shop.hardrock.com. Those looking to dine in and visit the Rock Shop in person can find their local Cafe and make a reservation by visiting www.hardrockcafe.com/locations.aspx. For additional information on the Hard Rock Cafe brand, please visit www.hardrockcafe.com.

Hard Rock International

With venues in 75 countries, including 185 cafes, 27 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes America's Best Large Employers. For more information on Hard Rock International visit www.hardrock.com.