Hard Rock International Partners With Sobel Westex to Launch Rock at Home Bedding and Bath Products

New Licensing Agreement Will Bring Popular Music Genre-Inspired Designer Textiles to Market

News provided by

Mar 12, 2019, 09:00 ET

HOLLYWOOD, Fla., March 12, 2019 /PRNewswire/ -- Hard Rock International today announced a partnership with Sobel Westex, the textile leader in hotels, resorts, spas, cruise lines and retail worldwide, that will strike a chord with music and designer groupies alike! The new Rock at Home collaboration gives music fans around the globe the opportunity to fine-tune their living spaces with stylish home goods inspired by music, including bedding, bath textiles, window treatments and beach towels.

The collaboration between Hard Rock International and Sobel Westex makes staging the home a seamless task. Hard Rock's Rock at Home collection features luxurious bedding including comforters, sheet sets, throws and decorative accent pillows with a variety of sleek designs. The collections combine an array of premium accents including faux fur, sequins, velvet, and denim with plaid, Aztec, tie-dye and animal prints. Through the collection, fans can add country, rock and alternative music touches, as well as hip hop trends and accents that pop to create a home fit for a rock star.

"We are excited to collaborate with Sobel Westex to bring these trendy bedding, bath and beach products to consumers worldwide," said Mark Linduski, Director of Licensing for Hard Rock International. "This fresh, unique collection of musically-inspired, designer textiles will appeal to customers of virtually every age range, music genre and lifestyle while aiding in our strategic initiative to expand retail distribution of the Hard Rock brand outside of our own retail properties."

The high-quality Rock at Home designer textile collection will debut at the New York City Spring Textile Market from March 18 through March 21, 2019, before launching to consumers this fall.

"Our new, beautifully designed Rock at Home textile collection offers bedding, bath and window collections that truly let you feel and touch music at home," said Michael Trampas, Executive Vice President for Sobel Westex. "Our ever-expanding creative product line exceeds the highest expectations in variety, quality, value and style, and we look forward to sharing the experience with Hard Rock."

To learn more about potential licensing opportunities with Hard Rock, contact Mark Linduski, Director of Licensing for Hard Rock International, at [email protected]. Those looking to dine at Hard Rock Cafe can find their local Cafe and make a reservation by visiting www.hardrock.com/cafes/. For additional information on the Hard Rock Cafe brand, please visit www.hardrock.com.

Hard Rock International

With venues in 76 countries, including 184 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

Sobel Westex

Sobel Westex is the leading manufacturer to the hospitality and home fashion industry globally. Sobel Westex has successfully integrated design, manufacturing and distribution around the world. The company provides their clients with the highest quality experiences for bed linens, terry, robes, blankets, pillows and beyond. Sobel Westex's wealth of products is equaled only by their depth of experience and service, which is why they measure their partnerships not in years, but in decades. For more information on Sobel Westex or to contact a representative, visit www.sobelathome.com.

SOURCE Hard Rock International