Hard Rock Hotels & Casinos Puts Guests First With New Hard Rock Rewards Member-Only Rate

Rewards members will receive guaranteed low prices when booking direct, with participating properties offering minimum five percent off the best available rates. The brand's exclusive guest loyalty program is free to join for all Hard Rock Fans worldwide, and was developed to recognize and reward Hard Rock's dedicated fans with special privileges when they stay and play at participating Cafes, Rock Shops and Hotels.

"The days of searching endlessly online for the lowest price are no longer necessary, when booking direct saves time, money, and allows our fans to focus on the anticipated excitement of their upcoming stay," said Amy Ceriani-Nelson, director of loyalty marketing, Hard Rock International. 

"We want to thank our loyal Hard Rock Rewards members and ensure they are receiving the best possible rate when choosing to stay with us," said Nora Swire, senior director of marketing, Hard Rock Hotels & Casinos. "From the moment our guests begin the booking process, to the second they step foot onto the property, our team is dedicated to creating an experience that rocks."   

To become a member of Hard Rock Rewards®, fans simply sign up at hardrockrewards.com. Along with guaranteed low prices, members can enjoy the benefit of dedicated check in-lines, late check-outs, ability to earn hotel points towards free night stays, complimentary welcome amenities at participating hotels, and are able to manage account details on hardrockrewards.com.

For more information on Hard Rock International or Hard Rock Rewards, please visit www.hardrock.com.  

Hard Rock International
With venues in 74 countries, including 174 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

FOR MORE MEDIA INFORMATION: 
LAUREN HARRISON/JILL TRUDEAU
THE ZIMMERMAN AGENCY • 850.668.2222 
[email protected]           

SOURCE Hard Rock International

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