Happiness Is a Trip to New York City

NEW YORK, March 15, 2011 /PRNewswire/ -- To celebrate the release of Happiness is a Warm Blanket, Charlie Brown, and two succeeding Peanuts DVD releases, Peanut Butter & Co., Warner Home Video, Peanuts Worldwide, and Delta Vacations have teamed up to create the Happiness In NYC Sweepstakes.

(Logo: http://photos.prnewswire.com/prnh/20110222/NY52730LOGO )

Five lucky winners will be chosen from three contest periods running throughout 2011, corresponding with the release of each of the three new Peanuts DVDs. These fifteen winners will each receive a prize pack containing Peanut Butter & Co. products, Peanuts DVDs and merchandise. Out of these winners one grand prize winner will be selected to win a deluxe trip for four to experience "Happiness in New York City." The vacation package includes round trip airfare and hotel accommodations as well as lunch at the Peanut Butter & Co. Sandwich Shop, tickets to a Broadway show, and VIP access to New York City museums restaurants and shopping.

Promotion for the sweepstakes will appear on Peanut Butter & Co. products throughout 2011, as well as in national print, online, direct response, and social media channels. There is no purchase necessary to enter the sweepstakes.  For a complete set of rules and to enter, consumers can go to http://ilovepeanutbutter.com/happiness

The contest entry site also includes a link to watch the trailer for Happiness is a Warm Blanket, Charlie Brown.  This new and original work is the first of 3 new Peanuts specials in five years and is comprised of original comic strip ideas created by Charles Schulz. In this heartwarming new tale, Linus is pushed to his limits when he learns his grandmother is coming to visit and plans to rid him of his most cherished possession, his beloved security blanket. As grandma's impending arrival looms closer, the Peanuts gang finds ways to try and help Linus lose his dependence on his fuzzy crutch.

"Peanut Butter & Co. is thrilled to be a part of the launch of this exciting new chapter in Charles Schulz's storied Peanuts franchise," said Lee Zalben, Founder & President of Peanut Butter & Co.  "We think that this is a promotion that consumer will really 'go nuts' for...pun intended!"

Craig Schulz, son of the Peanuts creator, served as one of the executive producers and writers of the film along with Stephen Pastis, who wrote the special as well.  Happiness is a Warm Blanket, Charlie Brown was also executive produced by Paige Braddock and Linda M. Steiner and was directed by animator Andy Beall (Up, Ratatouille) and Frank Molieri (The Simpsons Movie, SpongeBob SquarePants Movie).

The film, produced by Warner Premiere, is set for release on DVD by Warner Home Video on March 29, 2011 and will retail for $19.98 SRP.

The two other Peanuts films for release this year are Happiness is…Peanuts™: Snoopy's Adventures on June 14, 2011 and Happiness is…Peanuts ™: Snow Days on October 18, 2011.

About Peanut Butter & Co.

Peanut Butter & Co. began as a sandwich shop in New York City serving nothing but peanut butter sandwiches.  The Company's ten varieties of all-natural peanut butter: Smooth Operator, Crunch Time, Cinnamon Raisin Swirl, White Chocolate Wonderful, Dark Chocolate Dreams, The Heat Is On, Mighty Maple, The Bee's Knees, Old Fashioned Smooth and Old Fashioned Crunchy are made exclusively from a special blend of USA-grown peanuts chosen for their taste, texture and natural sweetness.  The Company's products are sold at over 10,000 stores throughout the US and Canada, including Whole Foods, Kroger, Target, and Walmart, as well as other leading grocers and natural and specialty food shops.  Peanut Butter & Co. brand peanut butter contains no cholesterol, no trans-fats, no partially hydrogenated oils, and no high fructose corn syrup, and is both dairy-free and gluten-free.  

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

About PEANUTS WORLDWIDE

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands.

About Delta Vacations

Delta Vacations offers customizable vacation packages that combine flights on Delta Air Lines®,  Delta Connection® carriers and Delta Worldwide Partners with hotel stays, rental car, sightseeing,  entertainment and escorted tours to more than 200 of the world's most appealing leisure destinations. Its marketing alliances allow travelers to earn bonus miles, credited flight miles, and Medallion Qualifying Miles with the SkyMiles program via more than 16,000 daily flights offered by SkyTeam alliance carriers. For more information, consult a travel agent or visit www.deltavacations.com.

www.ilovepeanutbutter.com

SOURCE Peanut Butter & Co.

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