Hanukkah Celebrations Based on Tradition and Joy

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Nov 29, 2010, 09:37 ET

CLEVELAND, Nov. 29, 2010 /PRNewswire/ -- The celebration of Hanukkah, which begins this year at sundown on Wednesday, December 1, and continues through sundown on Thursday, December 9, is a time for Jewish people around the world to reflect on the historic and miraculous events of 23 centuries ago marking the survival of the Jewish nation. To commemorate this important time, as well as the many relationships celebrants are looking to recognize, American Greetings Corporation (NYSE: AM) has a fresh selection of greetings sure to please every sender and recipient.

The latest collection of L'Chayim To Life! Hanukkah cards incorporates a conversational style and a festive tone that perfectly fits the celebration. In addition to the heartfelt words, the cards also have beautiful artwork that depicts the deep-rooted traditions of the holiday in modern ways. A fresh color palette enhances creative reflections of symbols such as menorahs, candles, dreidels, and the Star of David to offer something that is both reverent and fun.

"Hanukkah is based on a rich history, and Jewish celebrants want to send greetings that share their pride of that history in a joyous way," said Pam Fink, senior editor of the L'Chayim To Life! line at American Greetings. "To meet this need, our Hanukkah greetings this year feature a wonderful mix of beautiful imagery and warm sentiments that give consumers a variety of ways to recognize this important occasion and the people in their lives that make it so special."

Consumers can find the new L'Chayim To Life! greetings celebrating Hanukkah at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation