Hannover House and Medallion Soar Under Universal Music Group Structured Business Model

NEW YORK, March 27, 2015 /PRNewswire/ -- Ten years ago, Universal Music Group began consolidating independent video labels to improve revenues and distribution strength.  With Tom Sims directing sales into national accounts, the UMG video group rapidly grew to over $180 million per year and into one of UMG's most profitable divisions.  Now at Hannover House, Inc. (OTC: HHSE) and managing the newly launched Medallion Releasing, Inc. sales venture, Tom Sims is poised to strike gold yet again.  Six indie studios, including Hannover House, have combined to elevate the new Medallion sales venture into one of the most prolific media distributors in America, and the title release count has already surpassed several major studios.

"The changes here have been profound in the past few months," said Eric Parkinson, C.E.O. of Hannover House.  "We have gone from a total six new release titles in each of the past two years, to over 90 DVD and Blu-ray releases for 2015.  The core business of packaged goods distribution has always been profitable for Hannover House.  This new business model takes what has been profitable and what has been working, and escalates it by more than ten-fold.  The impact to our revenues has already been profound.  Where this takes us in June, July and beyond will be very exciting," he concluded.

The Medallion Releasing model is based on the market reality that key retail buyers prefer to buy from distributors representing larger product lines, as opposed to buying each individual release from different studios.  The net result of the strengthened representation is that each title has a better opportunity to achieve maximum retail placement and revenues.  Generally, only the major studios represent sufficient revenue volume to merit the level of retail support now available to the Medallion supplier studios.

For the key June and July summer sales period, at which time the video department modular shelves for Walmart, Target and Best Buy are being reset for a 3-month period, the volume of titles from Hannover House and Medallion Releasing ranks the company among the top three most prolific suppliers.  The company will be releasing fourteen new items for the first time, as well as fourteen re-priced campaigns, and seven multipack configured titles.  The total number of films being released by Hannover House and Medallion during this key retail modular re-set period is 64 films on 35 items.  As a comparison, during 2014, Hannover House released only one new film onto DVD during the same two-month time-frame.

New Release DVD & Blu-ray Titles for June & July include:  Silent No More, Salvation, Surf Party: Summer Unleashed, Brutal Colors, Dinosaurs of the Jurassic, Doonby, Susie's Hope, On Angel's Wings, Red Dirt Rising, Live at the Foxes Den, Bad Apple, Los Scavengeros, The Honeymoon and Alcatraz: Prison Escape.

Repriced and re-released titles (and Budget Bin items), include:  The Adventures of Chris Fable, Jules Verne's Mysterious Island, Love Beat the Hell Outta Me, Clunkers, Fathers of the Sport, Zombie Warz, Amityville Asylum, Pappa Cap, Animal Clinic, All's Faire In Love, Come Away Home, 3 Geezers, War Flowers, Toys in the Attic and the multi-pack items: Pop-A-Cap Urban Six Pack, Bullets & Brawn 5-Pack, Love & Laughter 5-Pack, Gruesome & Gore 5-Pack, Women's War 5-Pack, Men of Mystery 5-Pack and the Ladies Men 5-Pack.

The overall USA Market for the sales of physical DVD and Blu-ray units has held steady for the past two years at about $8 billion in revenues.  The growth of digital and streaming media delivery platforms is expected to slowly erode the packaged goods industry, but will have little or no impact on distributors such as Hannover House and Medallion that control all media rights.

In addition to Hannover's aggressive home video slate, several higher profile theatrical titles will drive sales for Q3 and Q4 this year, including Dark Awakening, The Algerian and Bonobos: Back to the Wild.  Hannover House is also involved in seven feature film productions, including the event-level fantasy epic, "Mother Goose: Journey to Utopia." 

Another exciting new venture for Hannover House launching this summer is the consumer roll-out of the Company's VODWIZ video-on-demand streaming portal.  This website and IPTV portal will offer consumers the opportunity to stream thousands of independent and studio films and television programs, with payment on either a per-transaction basis or through a discounted monthly subscription.  The VODWIZ product line will include several thousand independent studio titles which are not currently available through other Video-On-Demand portals.

ABOUT HANNOVER HOUSE - Founded in 1993 as a book publisher, Hannover House added DVD products in 2003 and has grown the business into a well-recognized brand in the independent film marketplace.  The company also maintains a presence in the Audio CD format and Book Publishing platforms.  Key retail accounts for Hannover House include Walmart Stores, Inc., Redbox, Netflix, Best Buy, Target Stores, Barnes & Noble and thousands of independent video retailers, schools, libraries and booksellers.  The company also sells entertainment products to a wide range of internet sites, and services most major video-on-demand portals, either directly, or through consolidation partners such as FreeStyle, Vision, All Channel Films and 20^th Century Fox Home Entertainment.  Hannover House stock is traded on the OTC Markets under ticker symbol: HHSE.

SAFE HARBOR STATEMENT
This press release may contain certain forward-looking statements within the meaning of Sections 27A & 21E of the amended Securities and Exchange Acts of 1933-34, which are intended to be covered by the safe harbors created thereby. Although the company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, there can be no assurance that these statements included in this press release will prove accurate.

SOURCE Hannover House, Inc.