Hanky Panky Goes Back to School

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Oct 01, 2010, 07:00 ET

NEW YORK, Oct. 1 /PRNewswire/ -- On the heels of the recent successful launch of customization on its website, Hanky Panky has partnered with The Collegiate Licensing Company (CLC), a division of IMG Worldwide, to create a co-branded collection of lingerie. For the preliminary launch, logos and colors of seven colleges will be featured on Hanky Panky's most popular items. The schools to be featured in the initial launch include: Auburn University, The University of Alabama, Louisiana State University, University of Florida, University of Georgia, University of South Carolina, and University of Illinois.

(Photo: http://photos.prnewswire.com/prnh/20101001/NY72250 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101001/NY72250 )

"Women are as fiercely loyal to their Hanky Panky brand undies as college students are to their schools. Our collegiate program perfectly combines these allegiances," said Lida Orzeck, Hanky Panky CEO.

A selection of Hanky Panky tops and bottoms will premiere with each school's iconography applied in rhinestone crystals. Every college's official colors will act as a backdrop to the logos.

"Our client institutions in the program are looking forward to a successful launch of this new licensee," said Scott Bouyack, Vice President of Apparel Marketing for The Collegiate Licensing Company.

The collection will be available at www.hankypanky.com and various stores surrounding the participating schools. Prices will range from $25 to $52.

HANKY PANKY

Hanky Panky was founded in 1977 by Gale Epstein and Lida Orzeck, after Gale gave Lida a birthday present of lingerie made from hand-embroidered hankies. The Metropolitan Museum of Art has since selected the original handkerchief lingerie (the inspiration for the company name) for its permanent costume collection. Important to the brand's corporate culture, Hanky Panky remains one of the few prominent lingerie brands still manufactured in New York. The brand has set a new standard for thongs and continues its dedication to comfort, fit and quality.

THE COLLEGIATE LICENSING COMPANY

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.

SOURCE Hanky Panky