Handcrafted By DOVE® Chocolate Experts, Silky Smooth Dark Chocolate & Peanut Butter PROMISES® Join Flavor Line-up

HACKETTSTOWN, N.J., June 7, 2017 /PRNewswire/ -- Today, Mars Chocolate North America announced the latest addition to the DOVE® Chocolate flavor line-up, Peanut Butter & Dark Chocolate PROMISES®.  Blending together silky smooth DOVE® Dark Chocolate and peanut butter crème, the fan favorite treat is now available at retailers nationwide along with two new DOVE® Fruit varieties: DOVE® Chocolate Mixed Berries and DOVE® Chocolate Cherry & Sea Salt Almond.

Peanut butter is one of the largest segments in the chocolate category¹, so the experts at DOVE® Chocolate saw an opportunity to bring this classic flavor pairing to life. Hand-crafted using the highest quality cocoa beans and a roasting process rooted in European heritage, the signature DOVE® Chocolate taste provides peanut-butter lovers a unique way to enjoy this mouth-watering treat that brings pleasure with every bite.  

"At DOVE® Chocolate, we're always challenging ourselves to find new ways to satisfy our fans' palettes," said Kerry Cavanaugh, Brand Director, DOVE® Chocolate, "After the success we saw with the launch of DOVE® Peanut Butter & Milk Chocolate PROMISES®, we were confident fans would fall in love with the peanut butter pairing in our signature silky smooth dark chocolate variety."

DOVE® Chocolate Peanut Butter & Dark Chocolate PROMISES® are available in 7.94 oz. laydown bags for a suggested retail price of $4.09 - $4.79 and joins the existing dark chocolate line-up that includes: Almond, Sea Salt and Caramel, Mint Chocolate Swirl and Mocha Latte Swirl. DOVE® Chocolate PROMISES® are also available in silky smooth milk chocolate flavors, including Caramel and Peanut Butter.

Also new this year to the DOVE® Chocolate portfolio: DOVE® Chocolate Mixed Berries and DOVE® Chocolate Cherry & Sea Salt Almond, which became available in stores starting December 2016. Both products feature real fruit instead of being infused with flavor or juice. The DOVE® Fruit line launched in 2015 and has continued to gain popularity.

For more information on the DOVE® Chocolate Peanut Butter and Dark Chocolate PROMISES® as well as the entire DOVE® Chocolate portfolio, please visit DoveChocolate.com, Facebook, Twitter, Instagram and Pinterest.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

¹ Nielsen AOD. $ Chocolate Category, Filling Flavor, 2012 W/E 01/05/13 + 2015 W/E 01/2/02/16

SOURCE Mars Chocolate North America

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