Hamilton Beach Brands, Inc. and Vacuvita Enter into an Exclusive Agreement
RICHMOND, Va., Oct. 24, 2017 /PRNewswire/ -- Hamilton Beach Brands, Inc., a leader in small household appliances, announced today it has entered into an exclusive multi-year distribution agreement with Vacuvita to sell, market and distribute Vacuvita-branded products. These unique products are designed to make storage of foods simple and accessible. Hamilton Beach will begin distribution of Vacuvita products in October 2017 and will sell throughout the United States and Canada at select retailers. The premium line will also be available to consumers through Vacuvita.com.
"We are extremely pleased to have the partnership with Vacuvita and are confident this agreement will leverage Hamilton Beach's strong ability to market and sell unique and innovative kitchen appliances," said Scott Tidey, senior vice president sales and marketing, Hamilton Beach Brands, Inc. "We look forward to our collaboration with Vacuvita and believe in their mission of building innovative food storage solutions for the modern kitchen."
"We are delighted to have Hamilton Beach as a trusted partner and we're confident their experience in marketing and selling both household and commercial products will benefit our brand," said Bauke Bokma de Boer, CEO of Vacuvita. "With Vacuvita, customers can expect the same high standards of quality, technology and design that are found in Hamilton Beach's products. Our aim is to provide US and Canadian consumers the ability to extend the freshness and flavors of foods. Once placed on the counter top, Vacuvita will become the essential storage system of a modern kitchen - similar to a refrigerator or freezer. Vacuvita is a one-touch activated appliance that preserves the freshness of food while saving money and reducing waste."
About Hamilton Beach Brands, Inc.
Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, bars and hotels. Hamilton Beach and Weston Brands products can be found in households and businesses throughout the world. Hamilton Beach Brands, Inc. is a wholly owned subsidiary of Hamilton Beach Brands Holding Company (NYSE:HBB), headquartered in Richmond, Virginia. Information on innovative Hamilton Beach®, Hamilton Beach® Professional, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial and Weston Brands, products can be found online at www.hamiltonbeach.com, www.proctorsilex.com, www.westonproducts.com and www.hamiltonbeachcommercial.com.
About Vacuvita
Vacuvita is an International Company with its headquarters based in The Netherlands, production facilities in various locations worldwide and sales and logistics in the US. It was founded in 2013 and soon became one of the most successful companies built on crowdfunding in The Netherlands. The patented innovation of the Vacuvita system will complete the kitchen of modern people that love fresh food and live a sustainable life. For more information about Vacuvita, visit www.vacuvita.com or follow us on Facebook at www.facebook.com/vacuvita or Instagram and Twitter at @vacuvita.
SOURCE Hamilton Beach Brands, Inc.
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