Hallmark Names Consumer Brand Veteran President of its Retail Business

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Nov 06, 2018, 10:39 ET

KANSAS CITY, Mo., Nov. 6, 2018 /PRNewswire/ -- Steve Farley has been appointed president of Hallmark's Retail business and will be responsible for leading its network of nearly 2,000 Hallmark Gold Crown stores as well as its ornament and gift businesses.

Steve Farley, new president of Hallmark’s Retail business

Farley brings more than 30 years of retail industry experience in both specialty branded and big box environments. He was most recently CEO-North America of Regus Corp. Prior assignments included serving as president of Yankee Candle, executive vice president of marketing and merchandising at Bombay Company, and senior vice president of marketing at Payless ShoeSource.

"I'm excited about Steve and the important capabilities he will bring to our team," said Don Hall, CEO, Hallmark Cards, Inc. "His breadth and depth of retail experience in a wide range of retail and business environments; along with his brand affinity and consumer orientation will serve us well. Steve's record and reputation of building strong, collaborative teams and cultures will be an asset to our retail business."

"I am thrilled to be a part of such a wonderful company known for bringing people together," said Farley. "Hallmark's retail business is the 'front lines' of the company, representing the brand to our valued customers. I look forward to making that experience even more magical and memorable."

Farley earned his bachelor's and master's degrees from Rutgers University in New Brunswick, New Jersey.

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 28,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.