Hairy Beasts Celebrate LA Launch of Dudes-Only Grooming Stuff

LOS ANGELES, March 11 /PRNewswire/ -- On March 11th, 2010, journalists were introduced to BOLT BARBERS™ High Performance Shaving Creams at the BOLT BARBERS™ flagship in DTLA. Two formulations of the dudes-only shaving cream debuted at a root beer float social in the cheeky, old school style that BOLT is infamous for.

With dudes consistently returning to BOLT BARBERS™ for their shearing, shaving, and shining ritual, former P&G global marketing executive and BOLT BARBERS™ Founder 'Mohawk' Matt Berman saw a need for guys to take the BOLT experience home with them.

"We're not a salon and we don't sell beauty products," said Berman. "BOLT is a barbershop and social space for males aged 7-70 to hang out and be themselves. We get so many requests from guys who want to purchase the proprietary creams, oils, and juices we use on them at our barbershop. We decided to start selling the stuff to our hairy beasts so that they can achieve shaving results at home that replicates the feeling and experience of stepping out of BOLT BARBERS™."

BOLT BARBERS™ High Performance Shaving Cream comes in two specifically formulated 5 Ounce (150ml) versions, one for hairy beasts (bearded men) and another for clean-shaven beasts (clean shaven men):

The Anti-Oxidizing Shave Cream for Hairy Beasts is intensively dosed with essential pomegranate oil. This oxidizes and titillates the beard follicles, making it easier to line up and trim beard hair.

The Mentholating Shave Cream for Clean Shaven Beasts is intensively mentholated with natural eucalyptus oil. This stimulates beard follicles to stand erect while softening them to ensure a smooth and close shave, even in the shower.

"The first thing someone sees when meeting you is your face, which is why we started by launching a take-home shaving cream for our homies," explained Berman. "Our High Performance Grooming Stuff is the antithesis of a beauty product, in much the same way BOLT BARBERS™ is the antithesis of a salon. Guys are reassured about the products' efficacy through our 'Tested On Hairy Beasts' seal of approval!"

The new shaving creams are available exclusively at BOLT BARBERS™, or ordered online at www.boltbarbers.com for $13. BOLT is offering free shipping on the purchase of two shaving creams purchased on-line.  

BOLT BARBERS™ High Performance Grooming Stuff is expanding to include shaving oils, shampoo, and styling fixatives throughout 2010.

BOLT BARBERS™ flagship barbershop is located at 460 South Spring Street in Downtown LA, and open Monday-Wednesday until 7PM, and Thursday-Saturday until Midnight. Additional BOLT locations are planned in Hollywood, on Manhattan's Lower East Side, and in London's Soho district.

About BOLT BARBERS:

In 2008, BOLT BARBERS™ Founder and Entrepreneur, "Mohawk" Matt Berman, traded a corporate marketing job & his PC, Blackberry, and Bluetooth for a pair of clippers, a straight edge razor, and a pair of shears. BOLT opened its first location at 460 South Spring Street in DTLA. www.boltbarbers.com

SOURCE BOLT BARBERS