Hair Fairies Unveils a Recession Busting Plan to Destroy Head Lice

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Jan 25, 2010, 06:05 ET

LOS ANGELES, Jan. 25 /PRNewswire/ -- Hair Fairies, the head lice helpers, today announced a plan that's tough on head lice, but easy on the wallet. The self-help initiative will deliver free counseling on safe, non toxic ways to eliminate head lice. The Hair Fairies website will offer a simple step-by-step tutorial to help families help themselves. A free Hotline is available to answer parents' concerns over head lice infestation. In a challenging economic climate, getting rid of head lice does not need to be a big out of pocket expense. Hair Fairies will be featured on the popular TV news program "Good Morning America," on Tuesday, January 26.

"Folks across America are on a tight budget," said Maria Botham, founder and president of Hair Fairies, "so we've decided to offer people our secret sauce for free. We want to help families beat head lice, and save money."

Hair Fairies is a nationwide chain of upscale salons, and when a client is treated in-store, there is a 100% service guarantee. But in the current economic climate, many families are wary of the additional out of pocket expense involved in visiting a head lice salon. The Hair Fairies self-help initiative is ideally suited to the family that needs help, but also needs to save a few dollars. Families will be reassured that the products recommended by Hair Fairies are all FDA approved and non toxic.

The Hair Fairies' approach is attracting national media attention. On January 26, Maria Botham, the founder of Hair Fairies, will appear on the ABC television show, "Good Morning America."

The self-help guide at www.hairfairies.com will include a step-by-step tutorial, and a demonstration video. It will be packed with professional insider secrets and tips. Free expert help is also available at any of the kid friendly salons in New York City, Chicago, Los Angeles, San Francisco or San Diego, or on the Head Lice Hotline at 1-877-285-0069.

About Hair Fairies, Inc. - Hair Fairies was established in 1999 and has successfully served over 30,000 families. Their services are recommended by hundreds of pediatricians, public health departments and schools. To learn more about Hair Fairies, call the Hair Fairies Hotline at 1-877-285-0069 or visit www.hairfairies.com.

SOURCE Hair Fairies, Inc.