Hainan Airlines and BBC Global News sign a major new deal

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Jul 20, 2018, 10:00 ET

HAIKOU, China, July 20, 2018 /PRNewswire/ -- Hainan Airlines and BBC Global News today signed a major new deal at a special signing ceremony at the BBC's headquarters in London to celebrate their partnership.

Yufei Wang, Vice President, Branding, Hainan Airlines and Jim Egan, CEO, BBC Global News, spoke about the significance of this strategic commercial partnership which will see BBC StoryWorks, the award-winning content marketing division of BBC Global News, produce digital and video content for Hainan Airlines to mark the launch of its new route and the beauty of its destinations.

Jim Egan said: "We are delighted to be continuing our partnership with such a prestigious Chinese brand as Hainan Airlines. We look forward to working closely with them, developing and delivering a range of creative content that will bring their brand and services to life for our global audience."

Yufei Wang said: "Metaphorically speaking, Hainan Airlines has built an air bridge connecting different cities and regions worldwide, while BBC Global News has built a cultural bridge communicating the diversity of the world in the form of unique and genuine reports. Our cooperation will not only promote cultural exchanges and integration between China and the UK, but also help in cultivating a healthy and closer relationship between the two countries. With the support of the content created by BBC StoryWorks, we expect to enhance our influence across the world by making more travellers aware of our services."

BBC WORLD NEWS AND BBC.COM

BBC World News and BBC.com, the BBC's commercially funded international 24-hour English news platforms, are owned and operated by BBC Global News Ltd. BBC World News television is available in more than 200 countries and territories worldwide, and over 454 million households and 3 million hotel rooms. The channel's content is also available on 178 cruise ships, 53 airlines, including 13 distributing the channel live inflight, and 23 mobile phone networks. BBC.com offers up-to-the-minute international news, in-depth analysis and features, including BBC Capital, BBC Culture, BBC Future and BBC Travel, for PCs, tablets and mobile devices to more than 95 million unique browsers each month.

BBC STORYWORKS

BBC StoryWorks is the content marketing division of BBC Global News, with teams on the ground in New York, London, Dubai, New Delhi, Beijing, Singapore and Sydney, ensuring access to a global network of creative excellence as well as expert regional knowledge. It works with clients to develop and deliver commercial branded content and the sponsorship of BBC editorial across BBC Global News' digital and TV platforms, as well as digital services provided by BBC Studios and BBC World Service.

Hainan Airlines

Hainan Airlines has recently been named a SKYTRAX five-star airline for the eighth consecutive year by leading global airline and airport review and ranking site SKYTRAX in the 2018 SKYTRAX World Airline Awards. The airline also moved up the rankings to claim eighth place in the 2018 roster of SKYTRAX's 10 top-ranking airlines. On the back of the success in bringing the airline into full compliance with international standards, Hainan Airlines has actively joined other players in the civil aviation sector to support the development of the country while focusing on developing the international aviation markets for Chinese new hub cities. In the first half of 2018, the company rolled out several long-haul international services, among them, Haikou-Sydney, Shenzhen-Brussels, Shenzhen-Madrid, Changsha-London and Shenzhen-Tianjin-Vancouver. The launch of further routes, including Guangzhou-Tel Aviv, Shenzhen-Zurich and Shenzhen-Vienna, is scheduled to follow in the second half.