Haier the only Chinese Brand to Take Home Prestigious German Plus X Innovation Award

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Jun 25, 2015, 07:00 ET

BEIJING, June 25, 2015 /PRNewswire/ -- Haier, the world's leading home appliances and consumer electronics brand, received a prestigious Plus X innovation award at a ceremony last week in Bonn, Germany. As the only Chinese firm to win the esteemed award for "Most Innovative Brands of the Year", the honor marks Haier's growing status on the global stage.

The Plus X Awards, with an international and independent panel of judges from 27 industries, 23 strategic partners and more than 600 participating international brands, are the world's largest innovation awards for technology, sports and lifestyle products. This year, 26 reputable multinational companies were chosen as award recipients.

Haier also received two separate product awards for its Intelius 50 Washing Machine, which features an elegant user experience, and its S100 Side by Side, a refrigerator with a record volume storage capacity.

Mr. Dirk Dreser, Market Director of Haier Germany, was honored to represent Haier being recognized in the field of innovation. "Innovation is at the heart of Haier's approach to product development. To us, creating home appliances is more than just developing a good product; it is about striving to combine the highest levels of quality, user experience, and cutting-edge technology in our product designs. This is what makes us a leader in our field," Dreser remarked.

Haier stood out as the only Chinese company to receive an award amongst a field of primarily European businesses, also demonstrating Haier's success in the mature and highly competitive EU marketplace, often considered the most difficult market for international companies to establish their brand.

The annual international Plus X Awards were launched in 2004 to recognize the most innovative and 'future-proof' products that exhibit at least one extra feature. The 2015 awards ceremony marked the twelfth anniversary of the Plus X Awards.

About Haier Group

Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative home appliances that anticipate the fast-changing needs of consumers all around the world. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in both Paris and New York to serve its clients in Europe and America. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide.

Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

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SOURCE Haier Group