Haddad Brands & Crayola to Launch Colorful Apparel and Accessories Line

NEW YORK, Nov. 9, 2018 /PRNewswire/ -- Haddad Brands, a leader in branded children's apparel, has joined forces with Crayola, the leader in children's creativity products, to launch an apparel program inspired by color and creativity for infants and children.

The infant and children's apparel, accessories and hosiery line integrating the color, creativity and self-expression that have been the hallmark of the Crayola brand for more than a century debuted last evening at the fall 2019 fashion preview held at Candytopia in New York City. Celebrities and influencers came out in full force to support the event. CC Sabathia of the New York Yankees; Tiki Barber, former NY Giant; Dascha Polanco, from Orange is the New Black; Child actress, Alyssa Cheatham; HOT 97 DJ Camilo and Robyn Levy from RHONJ, showed their support. Influencers, The McClure Twins @mccluretwins; Anais and Mirabelle @anaismirabelle; Aiden Garcia @aiden_j_garcia; and Claudette Baillion @claudettebailon, were also in attendance.

"Haddad Brands is excited to expand our iconic global family brand portfolio to include Crayola," said Ruth Walnick, Vice-President, Haddad Brands.  "Along with a strong family heritage, Crayola represents great memories of our past, dreams of the future, and the opportunity to spread color around the world today.  We look forward to working with Crayola." 

"Our collaboration with Haddad is built on the shared and complementary corporate goals of evoking self-expression and creativity," said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola. "We are thrilled to capture the essence and passion of both companies inspired by Crayola's creativity and color."

About Haddad Brands
Haddad is a privately held family business with over 60 years' experience in the children's apparel & accessories industry. A leader in the children's wear industry, Haddad Brands is focused on the most iconic global brands, which include: Nike, Jordan, Converse, Hurley, and Levi's. Supported by a team of professionals skilled in the design, sourcing, sales & distribution of premium quality children's wear Haddad distributes globally to over 60 countries and maintains sales and sourcing offices in 22 cities globally, including New York, Shanghai, Bangkok, London, Paris, Hilversum and Montreal.

About Crayola
Crayola LLC, based in Easton, PA, and a business of Hallmark Cards, Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.

SOURCE Haddad Brands

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