H2O+ Beauty Takes Hydration Technology to the Next Level with the MiLi Moisture Meter

SAN FRANCISCO, May 8, 2017 /PRNewswire/ -- H2O+ Beauty today unveiled the MiLi Moisture Meter, a convenient tool that measures skin hydration levels and enables consumers to understand exactly how much moisture their skin needs. As a pioneer in hydration technology since its founding in 1989, H2O+ Beauty is yet again leading the beauty industry with another innovation to improve skin health and put more power in the hands of the consumer.

H2O+ Beauty has long been known for the impressive hydration capabilities of its products. Founded on the belief that pure water is the key to beautiful skin, its best-selling Oasis Hydrating Treatment harnesses the power of pure water through signature hydrogel technology to nourish dry skin, and the Oasis Ultra Hydrating Cream takes that a step further by doubling skin moisture almost instantly. Both products are clinically proven to boost hydration by over 100 percent and keep skin moisturized for 24 hours. With the careful measurement capabilities of the MiLi Moisture Meter, consumers can observe the effectiveness of these products in action and more carefully tailor their skincare routines to their exact needs.  

"The MiLi Moisture Meter further realizes our overarching goal of meeting the needs of today's consumer with products that are clinically proven to boost hydration," said Joy Chen, CEO of H2O+ Beauty. "Our consumers are well-informed and tech-savvy, seeking a deeper understanding of the myriad products vying for their attention — yet often unaware of their skin's true hydration level. We are able to satisfy their need with this new tool, inspired by the tracking capabilities of wearable fitness technology, and prove our authority as a leader in hydration."

The MiLi Moisture Meter is available as a free gift with purchase of any Oasis Hydrating Treatment or Oasis Ultra Hydrating Cream during the month of May ($59 value). Starting in June, it will be available for purchase as a bundle with these two products, at $45 with the Oasis Hydrating Treatment or $49 with the Oasis Ultra Hydrating Cream while supplies last. All products are available at www.h2oplus.com. 

About H2O+ Beauty
H2O+ Beauty creates skincare formulas that harness the hydrating power of pure water. The company was founded in 1989 with the goal of putting beauty back in the hands of all women by creating skin care products that encourage women to define beauty on their own terms. Continuing that legacy today, H2O+ Beauty combines the simplest, yet most powerful compound on the planet with advanced skincare technology to help women feel confident in their own skin. Our collections of water-based products are formulated with advanced ingredients, enabling them to nourish, smooth, brighten, and hydrate skin. H2O+ Beauty is headquartered in San Francisco, CA. For more information, please visit http://www.h2oplus.com/.

Contact:
Lana Gersten | 312.846.1655 | [email protected]

SOURCE H2O+ Beauty

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