Guthy-Renker Receives Top Honors from the Electronic Retailing Association
Guthy-Renker Team Given Four Honors At The Electronic Retailing Association's Moxie Awards Gala, Sweeps Digital Media Category
LAS VEGAS, Sept. 28 /PRNewswire/ -- The Electronic Retailing Association (ERA) held their annual "Moxie Awards Gala" in Las Vegas on Thursday, September 23. Guthy-Renker LLC, one of the world's largest direct response companies, was one of the stars of the evening taking home four top honors, including a sweep of three Moxie Awards for their work in the digital media category. This year marks the 18th consecutive year Guthy-Renker has been nominated at the award ceremony and marks a total of 71 ERA awards for the Company.
"We take great pride in creating top quality products and programming for customers and it's a thrill to see our team recognized for their talent and work well done," said Greg Renker, Co-Founder and Co-Chairman of Guthy-Renker.
"Our team has done a terrific job designing compelling Web and mobile campaigns to reach our online customers and achieving congruence with our television creative platforms, so it was especially thrilling to be honored with three awards for our work in this area," said Elliott Segal, Vice President, Program Development, Guthy-Renker.
Guthy-Renker's 2010 ERA Moxie Awards include: |
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Best Short Form of the Year (over $50K): Proactiv Solution: Katy Perry |
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Best DR Website Design: Proactiv.com |
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Best Mobile Marketing Campaign: Proactiv Solution Mobile Site |
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Best Use of Online Video: Proactiv Solution: Katy Perry Banner Ad |
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About Guthy-Renker LLC
Guthy-Renker LLC (www.guthy-renker.com) is one of the largest and most respected direct marketing companies in the world, with product distribution in 61 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment, and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring leading celebrities, Guthy-Renker has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen, Bill Guthy and Greg Renker, have set industry standards for trust, integrity and best practices and have spoken before U.S. regulators to help shape industry governing policies.
Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association, was elected its first Chairman of the Executive Committee and Board of Directors, and now serves as Chairman Emeritus.
Nearly 15 years ago, Guthy-Renker introduced Proactiv® Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become America's #1 acne solution and a bestseller worldwide, helping millions achieve the goal of clear skin.
Guthy-Renker has a superior track record of customer satisfaction for more than 20 years. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker is headquartered in Palm Desert, Calif. and has offices in Santa Monica, Calif.;
San Francisco, Calif.; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.
About the Electronic Retailing Association (ERA)
Representing a more than $300 billion market, the Electronic Retailing Association (www.retailing.org) is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC and eBay among its member companies.
SOURCE Guthy-Renker LLC
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